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Retail

Call of Duty: Black Ops II won't break sales records, "needs new console hardware"

Call of Duty: Black Ops II won't break sales records, "needs new console hardware"

Fri 04 May 2012 8:23pm GMT / 4:23pm EDT / 1:23pm PDT
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Analysts see a strong performance but not better than the first Black Ops

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...

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Treyarch

Founded in 1996, and acquired by Activision in 2001, Treyarch has grown to become one of the most successful...

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Call of Duty: Black Ops II will face stiff competition this holiday season and while Activision Blizzard is already seeing high pre-order figures, the sales bar was set enormously high by the first Black Ops (over 25 million copies worldwide, making it the best-selling game of all time in the US, UK and Europe). Does Black Ops II have a chance to break any records? Analysts don't believe so.

"I don't think Modern Warfare 3 is going to sell more than the last Black Ops, so I doubt that this one will break a record. I think that Call of Duty is a phenomenon, selling way more than 20 million units annually, and it's unrealistic to think that number can grow meaningfully with each annual release," Wedbush Securities' Michael Pachter told GamesIndustry International.

"I think games like Call of Duty need new console hardware - developers are working with 7-year-old technology in an environment when tablets and smart TVs will soon be just as powerful"

Colin Sebastian

Colin Sebastian of RW Baird agrees. "We are forecasting Black Ops 2 to sell roughly the same number of copies as Modern Warfare 2 in 2011 [22 million copies worldwide - ed.]. Call of Duty is the only mass market core video game and the console industry continues to consolidate around a small number of top franchises. Halo 4 is a potential wrinkle in the ointment with a November launch, but on the flip side, GTA V likely not shipping until March helps," he told us.

Interestingly, Sebastian believes that AAA games like Black Ops II at this point really need new hardware to shine. "Overall, I think games like Call of Duty need new console hardware - developers are working with 7-year-old technology in an environment when tablets and smart TVs will soon be just as powerful," he commented.

On the flip side, EEDAR analyst Jesse Divnich said we shouldn't underestimate the appeal of Call of Duty, and Activision's marketing muscle.

"The entire HD market is very soft at the moment, and it is understandable that retailers, publishers, and analysts are likely to be conservative on any Black Ops II forecast. Whether Black Ops II sets any records this year will depend entirely upon the overall engagement of HD consumers, which is largely out of the control of Activision and Treyarch," he said.

Divnich continued, "Every year we question whether the Call of Duty franchises can set new records, and for the last four years they have proven us wrong. Personally, I wouldn't under-estimate Activision, even against the odds of a more torpid HD market this holiday season."

Billy Pidgeon of M2 Research thinks there's a chance for Black Ops II to set a record as well.

"Call of Duty should continue to do very well and is likely to continue to break records as it will sell into a larger installed base of consoles," he stated. "I think other big hits will also continue to perform strongly until we get into the console transition and enthusiast spending begins to shift towards hardware again."

4 Comments

Jonah Falcon Writer

30 17 0.6
Guh? What the heck do iOS devices have to do with Call of Duty sales?!

Posted:2 years ago

#1

Pier Castonguay Programmer

189 106 0.6
Should read "Needs new game engine"

Posted:2 years ago

#2

James Verity

132 25 0.2
give COD the newest hardware and it will still be the same bug ridden, glitchy, cheat ridden game its always been... try changing the CODE not the hardware... DER!

also face up to the fact if you want to produce an online game you have to deal with the cheats that litter the leader boards and ban them or just remove the leader boards altogether!

Edited 2 times. Last edit by James Verity on 7th May 2012 6:17pm

Posted:2 years ago

#3

Hugo Dubs Interactive Designer

163 24 0.1
Always up to move against Call of Duty!
A new engine was expected since Modern warfare 2, and now we only got MW2 mods.
Announced as the FPS revolution, Black ops 2 will only provide new maps and actions scripts.

As said, COD ha sa strong gameplay! Issues are about bugs, graphics and hack.

Posted:2 years ago

#4

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