Last night's MCV Industry Excellence Awards was a happy one for Activision who took home four awards, including the Grand Prix prize.
It also won in the Marketing Team category, and Skylander's: Spyro's Adventure took home Digital Retail Innovation and New Game Brand.
EA took another coveted award, Games Publisher, as well as Game Campaign for Battlefield 3.
Despite the host's trouble with its name, Bethesda scored Trade Marketing Team and Digital Distribution Team, while Ubisoft seemed genuinely delighted with its wins in the PR Team and Sales Team categories. Turtle Beach won Peripherals And Accessories Brand.
Meanwhile Sales Triumph went to Zumba Fitness, and Deep Silver scored the Best Use Of Social Media prize for its viral Dead Island trailer.
In the retail category John Lewis, Steam, ShopTo.net, Games Centre and Amazon all got their hands on plastic bricks and Rosemary Buahin of SCE UK received the Special Recognition award for her sales work.