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EA: GAME "will be a phoenix rising from the flames"

But UK boss notes impressive sales of Mass Effect and FIFA through HMV and Amazon

Electronic Arts' UK MD Keith Ramsdale has said that he expects The Game Group to rise again and return to the High Street after its administration process.

Speaking at the Westminster Media Forum today, he revealed that sales of games not stocked by GAME, which included most recent Mass Effect and FIFA Street titles, sold well through alternative retailers on the High Street and online.

"I do hope and believe there will be a phoenix rising from the flames. GAME is full of good people, it's a good store, I just think they need a different approach and I'll think they'll have one," he said.

"GAME is one retailer out of many, albeit historically a very good retailer. Without talking numbers I can tell you that when we shipped Mass Effect and FIFA Street we were very pleased with our numbers in the UK and GAME were unable to buy them."

For Ramsdale, the key to retail is diversification, and High Street stores should look to current app stores for inspiration in terms of choice .

"Would I rather there is a GAME? Absolutely I would," he said. "I believe that a specialist retailer does a lot for this industry. One of the opportunities for a specialist is to be much more multiform at than they currently are, to the point of Apple or Android.

"If you look at the current retail base, HMV seem to be stepping up and seem to be more solid. Amazon have done a good job of picking up content, so yes, there's more than just GAME. The opportunity for video game retailers is think broader than just the shiny discs."

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Latest comments (7)

Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College4 years ago
Call me cynical but this looks to be kind of 'twisting the knife' but at the same time looks like a means to building bridges...in a round about sort of ways!
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I believe there needs to be a new shepard and total change in management if GAME is to be resurrected meaningfully. Otherwise there will be no proper closure, as the current GAME format is too narrow to survive as a specialist retailer. Its really back to basics really
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Private Industry 4 years ago
Game said this was not true but who knows maybe it is http://www.mcvuk.com/news/read/gamestation-to-be-sacrificed-as-new-company-emerges-from-game-s-ashes

Edited 1 times. Last edit by Private on 22nd March 2012 10:54am

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Show all comments (7)
Peter Dwyer Games Designer/Developer 4 years ago
I love this quote

"GAME is one retailer out of many, albeit historically a very good retailer. Without talking numbers I can tell you that when we shipped Mass Effect and FIFA Street we were very pleased with our numbers in the UK and GAME were unable to buy them."

Without talking numbers is kind of like saying "Trust me it's all true" i.e. only the most gullible doesn't reach for the salt.
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Morville O'Driscoll Blogger & Critic 4 years ago
Well, yes, but "without talking numbers" extends to the UK video-game sales charts. So, yeah, definitely not something to believe, but also, it's in-keeping with the industry.
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Brian Smith Artist 4 years ago
All his quote needed was an evil laugh in there to thoroughly complete the warped mental image I'm getting from this. and yes, I also see him stroking a cat while talking.
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Stephen Richards Game Deisgner 4 years ago
If Game does rise from the ashes, it better close some of its stores first. In Kingston Upon Thames, for example, they have two stores within a mile of each other, and one of them is empty most of the time. On the other hand, the market Game serves is getting smaller all the time, so even a rise in a slimmer form would likely be followed by another fall in a year or two.
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