Analyst Cowen and Company has shed doubt on the ability of Nintendo's next console, the Wii U, to significantly impact publisher shares.
"We note that while the WiiU will launch later this year, we do not view it as a likely driver of third party publisher shares given their historically low exposure to Nintendo platforms," said the report authored by Doug Creutz.
This is in contrast to the effect of new consoles from other hardware manufacturers like Microsoft.
"Although not yet confirmed by Microsoft, we believe the next generation Xbox console could launch in the fall of 2013. In past console cycles, the video game publisher stocks outperformed the S&P 500 for the 12 months leading up to the key console launch of that generation by an average of plus 57 per cent."
The report also predicts a change in strategy from Microsoft, but rules out a digital only console. Creutz believes the next Xbox will instead be cheaper for consumers, to stimulate interest and increase early adoption.