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EA abandons Battlefield iOS game

EA abandons Battlefield iOS game

Fri 02 Mar 2012 8:36am GMT / 3:36am EST / 12:36am PST
Mobile

Battlefield 3: Aftershock won't return to App Store following troubled launch

Electronic Arts has no plans to relaunch its troubled iOS game Battlefield 3: Aftershock on the App Store.

Aftershock was a released last month as a free download due to a sponsorship deal with the film Act Of Valor. However, it was removed from the store on February 22 after users complained of a range of difficulties, including connection problems and control issues.

EA Mobile released a statement claiming that it is, "committed to delivering mobile entertainment experiences that are on par with the content and quality users have come to expect from their favourite EA gaming brands."

However, a new statement released to Vox Games states that, in this instance, EA Mobile's commitment to quality is best expressed by abandoning the product altogether.

"In the interest of bringing consumers only the highest level of quality mobile entertainment, EA Mobile has decided to suspend development and support of Battlefield 3: Aftershock and refocus its resources on other titles," the statement read.

"The Aftershock servers will be live through March 31st, 2012, and customers who have already downloaded the game can continue to play until then."

2 Comments

JEAN-PHILIPPE ALLANGBA
Studying Marketing Management

7 0 0.0
Maybe they can focus on the Vita regarding mobile entertainment.

Posted:2 years ago

#1

Hugo Trepanier
Senior UI Designer

152 127 0.8
@Jean-Philippe
I don't think abandoning this particular title has anything to do with iOS and everything to do with the quality of the game itself. It would seem like an unwise business decision to abandon such a (potentially) lucrative platform as iOS just because there's a new player on the market. Companies that want to maximize their exposure and profit will want to be present on both (and others, Android, etc).

Posted:2 years ago

#2

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