The GAME group has reshuffled the management at its head office, making a number of promotions alongside 46 job losses.
Only roles at the company's Basingstoke support centre will be affected.
"As part of our strategy to position GAME for future success, we have today outlined a number of proposed changes in our head office structure," read the official statement.
"These changes reflect the growth of our multi-channel operations and the progress of our Dedicated to Gaming strategy. They will also position us better to respond to the current video games market."
The release went on to briefly detail the areas affected by the job losses, which are part of a separate process the ongoing streamlining of high street stores.
"It is also with regret that the proposed restructure will result in around 46 fewer roles at our central support centre in Basingstoke. Our proposed new structure will change the way that we operate and will enable us to be significantly more efficient in our relationships with suppliers and customers. We are giving our full help and support to the colleagues who are affected by these proposed changes."
As part of the restructuring, Tricia Brennan will become chief commercial officer, responsible for commercial partnerships and customer offerings. Brennan will work closely with the commercial, marketing and supply chain arms to fulfil her role.
Also promoted is Tom Devine, becoming channel director, a role which will put him in charge of all eshop and bricks and mortar retailing, driving all "customer facing activities".
There are management level casualties of the restructure, too. Dave Hughes will be leaving his role at the company, having overseen the relaunch of the group's consumer retail website.