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Zynga in online gambling talks

By Rachel Weber

Mon 23 Jan 2012 9:05am GMT / 4:05am EST / 1:05am PST

Social gaming giant exploring options with Zynga Poker

Zynga could soon offer its poker players the chance to gamble with something more than virtual currency, after it confirmed it is looking at a move into online gambling.

"Zynga Poker is the world's largest online poker game with more than 7 million people playing every day and over 30 million each month," a Zynga spokesperson told AllThingsD

"We know from listening to our players that there's an interest in the real money gambling market. We're in active conversations with potential partners to better understand and explore this new opportunity."

Zynga has already announced its plans for Zynga Casino, based on its success with Zynga Poker. It will act as a hub for new games such as Zynga Bingo.

Despite the confirmation real money poker tournaments could be a way off for any social gaming company, as American legislation banned online gambling in 2006.

The Justice Department recently ruled that this ban specifically covered betting on sports, so there are suggestions games like poker could be allowed, but the timeline for when is unclear

Zynga aren't the only company betting on it though. Earlier this month gambling specialists IGT bought social developer DoubleDown for $500 million.

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Andrew Goodchild Studying development, Train2Game

1,292 456 0.4
Isn't that an area with a lot of competition. Ok, Zynga have a high profile but they may have difficulty leveraging it, as I believe most of their customers are from the US and other English speaking countries, and unless the US does relax the ban, that's that advantage mostly gone, but more than that, people often point out Zynga's biggest weakness is a relience on Facebook.
I would guess they could not run the real gambling editions through Facebook, unless Facebook decided it was in the interest of their network, and as a network that allows anyone over 14 to have an account and caters to a broad spectrum of cultures, I think they may see that as a possible minefield.
Zynga could run it seperate to Facebook, but then what advantage do they have over the existing companies? Especially when they are based in a country that is generally tight on gambling restrictions in most places outside Nevada or a few other pockets.

Posted:4 years ago


An Nguyen Business Development Executive - GET Leader, VNG Corp

9 0 0.0
They have problem now and want to find a way out of it! Most of their FB games were fallen because of repetitive gameplay and less fun!

Posted:4 years ago


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