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Shoot-'em-up specialist Cave refocusing on social

Predicted operating loss of 31 million forces bullet-hell studio to aim for bigger target

Japanese "bullet hell" shoot-'em-up specialist Cave has decided to refocus a large portion of its resources on social development after lower than expected sales lead to a prediction of a 31 million operating loss.

Originally the company had expected a 10 million operating profit for the period between June 1 and November 31, but sales of 1.3 billion rather than 1.4 billion have lead it to revise both six month and full-year expectations.

Full-year operating income is now predicted at 50 million rather than 310 million, reports Andriasang.

Because of the poor results, the company has announced that it will be putting some of its specialist projects on hold to free up more resources for social gaming, which it sees as offering a better profit margin. The company offered no further details on what would be cancelled.

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Latest comments (4)

Andrew Goodchild Studying development, Train2Game4 years ago
Isn't that quite a jump, from rock hard sh'mups to social game. Could they not start with slightly more "accessable to beginner" shooters? Unless they are going to make a social bullet hell sh'mup, in which case, full speed ahead.
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Alex Wright-Manning Senior Talent Acquisition Specialist, Datascope4 years ago
Ah, the age old tale of core game developer loses money - core game developer tries to cut costs and re-invent themselves in the social space - social space developer is unable to make impression on said space - core/social developer closes. That said, the bullet-hell genre could be very transferable to the short, sharp bursts of gameplay associated with Facebook, so good luck to them.

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Christopher Bowen Editor in Chief, Gaming Bus4 years ago
"We're losing money... TO THE FADMOBILE!!!"
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Alfonso Sexto Lead Tester, Ubisoft Germany4 years ago
Another one? And when the social bubble explodes due to too much product then what?

I'm beginning to get really pissed off.
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