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Retail

Christmas number one for Bethesda

Mon 19 Dec 2011 10:55am GMT / 5:55am EST / 2:55am PST
Retail

Skyrim secures top spot in UK software charts, promotions help boost THQ and EA titles

Strong review scores, a big marketing campaign and a recent price cut that saw prices for the game dropping to below 15 have all helped to secure Bethesda the number one spot on the UK software chart for Christmas.

This is a break in traditions for the charts, which has seen EA or Activision secure the top position since 2003.

Skyrim was secure in the top spot, but the two and three positions were a closer race with family title Just Dance 3 just edging out Modern Warfare 3 to secure Ubisoft i's best Christmas chart position since 2007.

Price cuts have helped boost sales of Saints Row: The Third, and similar offers and new DLC have also helped Battlefield 3 retain its position at number 6.

The only new entry in the top 20 was the Moshi Monsters spin off Moshling Zoo, published on Nintendo DS by Activision.

Last Week This Week Title
1 1 The Elder Scrolls V: Skyrim
3 2 Just Dance 3
2 3 Call Of Duty: Modern Warfare 3
4 4 FIFA 12
8 5 Saints Row: The Third
6 6 Battlefield 3
5 7 Assassin's Creed: Revelations
11 8 Mario & Sonic London 2012 Olympic Games
13 9 Need For Speed: The Run
7 10 Professor Layton And The Spectre's Call
15 11 Batman: Arkham City
10 12 Mario Kart 7
14 13 Forza Motorsport 4
9 14 Uncharted 3: Drake's Deception
12 15 Super Mario 3D Land
New entry 16 Moshi Monsters: Moshling Zoo
17 17 Zumba Fitness
16 18 LEGO Harry Potter: Years 5 - 7
Re-Entry 19 Sonic Generations
20 20 ABBA: You Can Dance

12 Comments

Terence Gage Freelance writer

1,289 126 0.1
"This is a break in traditions for the charts, which has seen EA secure the top position since 2003."

Really?! I'm very surprised a COD title hasn't had the Christmas number 1 spot in the last five years. I'm guessing the FIFA games have generally held the top spot in the last few years?

Posted:2 years ago

#1
Nowmight be a good time to buy skyrim then :)

Posted:2 years ago

#2

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
It was Need for Speed for a good few years, not sure about the last couple.

Posted:2 years ago

#3

Tommy Thompson Studying Artificial Intelligence (PhD), University of Strathclyde

110 0 0.0
@Terence

I think that should have read:

"This is a break in traditions for the charts, which has seen either EA or Activision secure the top position since 2003."

FIFA and CoD have secured plenty of xmas number one's. I think Medal of Honour even grabbed one in 03.

Posted:2 years ago

#4

John Bye Lead Designer, Future Games of London

486 457 0.9
"a recent price cut that saw prices for the game dropping to below 15"

I think you mean "dropping BY 15" (a figure mentioned in a story last week), not "TO 15", unless there's a really good deal somewhere I've not seen yet? The lowest I've seen it was 20 for the PC version, and the console versions are still selling for about 27 and up .. apart from PC World, who have the PS3 version on sale for 22.49 apparently.

http://www.find-game.co.uk/28147-The-Eld...

Posted:2 years ago

#5

Terence Gage Freelance writer

1,289 126 0.1
I too went to buy Skyrim on Saturday from Game for 22.50, but they've put the price back up now to 30 so I bought RAGE instead. I'm really impressed with so far. It's probably a good thing too, as I am trying to finish Dark Souls before I buy Skyrim. Probably won't happen though as there are too many other games pulling me away from DS.

Posted:2 years ago

#6

Graham Simpson Tea boy, Collins Stewart

219 7 0.0
And how many of the top 20 are new IP......

Posted:2 years ago

#7
I'd just like to point out that Ladbrokes had Skyrim at 7:1 on Saturday after news of it shipping 10m units came out. I won 160 :) It's nice to know more than the bookies - doesn't happen very often!

Posted:2 years ago

#8

Harrison Smith Studying Games and Graphics Programming, Royal Melbourne Institute of Technology

75 4 0.1
@Graham, Zumba Fitness?

@Patrick, you can gamble at stuff like that? boy gambling getting a bit out of control aye.

Posted:2 years ago

#9

Benjamin Royce Consultant, Datascope

14 0 0.0
@Patrick you should have seen what the odds where back in September they'd almost stopped taking bets on COD being number 1

Posted:2 years ago

#10

Emma-Jane Corsan Games Journalist/Web Series Producer

6 0 0.0
Skyrim is well deserved but I'm still quite surprised by some titles... Abba You Can Dance and Zumba Fitness?! ... Christmas presents for Mums, much?

Posted:2 years ago

#11

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
Zumba Fitness in itself isn't surprising, it's not been out of the chart all year, but what is weird is it is still top twenty whilst it's sequel seems to not be doing too well?

Posted:2 years ago

#12

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