Report Comment to a Moderator Our Moderators review all comments for abusive and offensive language, and ensure comments are from Verified Users only.
Please report a comment only if you feel it requires our urgent attention.
I understand, report it. Cancel

PlayFirst makes undisclosed number of layoffs

By Dan Pearson

Wed 07 Dec 2011 9:15am GMT / 4:15am EST / 1:15am PST

Diner Dash publisher sheds staff after difficult period

A restructuring process at casual and mobile publisher PlayFirst has left an unspecified number of employees out of work, although the company has refused requests for any further details.

PlayFirst is best known for Diner Dash, which has seen over 550 million downloads worldwide but was pulled from Facebook in July after falling audience numbers meant that it was no longer commercially viable.

"We view this as a strategic redistribution of resources to platforms where we see better growth potential and those are the mobile platforms, specifically iOS," said PlayFirst founder and CEO Mari Baker at the time. The company had pulled its only other Facebook title: Chocolatier earlier in the year.

Having raised several successive rounds of funding in the years since its 2004 foundation, PlayFirst had announced a new focus on social and mobile markets, but failed to establish itself as a major player in the space. However, PlayFirst has told press that the layoffs will not affect this plan.

"Our future plans are to continue to focus on the mobile casual gaming space," VP of marketing Katie Kihorany revealed in a statement released to Gamasutra.

"Part of this focus means continually making sure that the organization is structured to allow us to focus on creating those great games. Unfortunately, sometimes that means restructuring, so that we can better achieve this goal."

PlayFirst had secured a number of high profile executive signings from within the industry, including EA's Mitali Pattnaik and others from Playdom and Zynga. Many of these hires have since moved on, including Eric Hartness, who had been promoted to lead the company's social and mobile development.

From Recommendations by Taboola

1 Comment

Pallav Nawani Musical Miester, IronCode Gaming

1 0 0.0
I guess they wasted their money hiring high profile people instead of hiring the people they really needed: Good game designers.

Small companies should spend their money wisely. $9 Million doesn't go a long way when your executives are taking home $500K each.

Posted:4 years ago


Login or register to post

Take part in the GamesIndustry community

Register now