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Retail

Record US Zelda, Mario 3DS sales over Thanksgiving

Tue 29 Nov 2011 9:01am GMT / 4:01am EST / 1:01am PST
Retail

Bumper Black Friday console sales as US retail rallies

Sales figures for the Thanksgiving holiday weekend in the US show strong numbers for console retail, as well as two new sales records for Nintendo.

Zelda: Skyward Sword's impressive 535,000 sales since it hit American shelves on November 20 makes it the fastest selling Zelda title ever, whilst Super Mario 3D Land has sold over 500,000 copies since its November 11 launch in the territory, making it the fastest-selling handheld Mario title in the company's history.

Those software sales fuelled a massive rise of 352 per cent in 3DS units sold last week, USA Today reports.

"What this has been able to do is drive our Nintendo 3DS business in only eight months to surpass the full first year volume of the original DS and we still have the bulk of the holiday to go," said Reggie Fils-Aime.

"We still have the launch of Mario Kart 7 to continue driving our full-year sales on Nintendo 3DS."

It wasn't just the 3DS which saw the benefits. The Wii sold more units this Black Friday period than in any other previously, shifting 500,000 consoles over the weekend.

"We know that Black Friday and that entire week is a key selling week, and it is important for products like ours to have a jump in momentum, and we were fortunate to see that," continued Fils-Aime.

"For us, it really was driven by unique and powerful software and what gives us confidence is that we still have more software to launch in the balance of this holiday period."

Reggie Fils-Aime, President, NOA.

"For us, it really was driven by unique and powerful software and what gives us confidence is that we still have more software to launch in the balance of this holiday period."

According to figures released by the Consumer Electronics Association, console sales were up across the board for the period. Consumer electronics were the second most popular purchase group over the the weekend, according to the association's interim report, trailing only clothing.

48 per cent of all shoppers bought electronics, with consoles, mp3 players, televisions and digital cameras all proving popular.

"Black Friday shopping has fast become a Thanksgiving weekend tradition, like football or a post-Turkey dinner nap, for millions of shoppers," CEA chief economist Shawn DuBravac.

"The holiday shopping season got off to a strong start as many hit the stores or went online to kick-off their holiday shopping as soon as they finished Thanksgiving dessert. These bargain hunters were able to find the deals they were after."

12 Comments

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
Out of interest, what was the average Blak Friday discount retailers were offering on the 3DS over there?

Posted:2 years ago

#1
"What this has been able to do is drive our Nintendo 3DS business in only eight months to surpass the full first year volume of the original DS and we still have the bulk of the holiday to go,"

If that is true, then any thoughts people have about the 3DS being in "trouble" are just straight out wrong.

Posted:2 years ago

#2

David Vink Freelance

19 16 0.8
Perhaps the sales of the original DS in its first year were not that impressive?

Posted:2 years ago

#3

Liam Stockley Studying Computer Science, Nottingham Trent University

24 0 0.0
It's INSANE that the Wii can still shift that many units at this point.

Posted:2 years ago

#4

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,271 2,440 1.1
Andrew, I didn't see any actual 3DS discounts. I did see a pastel blue Wii going for $99 but nothing about the 3DS.

Posted:2 years ago

#5

Greg Wilcox Creator, Destroy All Fanboys!

2,193 1,170 0.5
The 3Ds stayed at 169.99, but there were a few deals where a game was tossed in and some other stuff for a nice price. The DS was 99.99 and as for folks shocked that the Wii is still moving, shame, shame! $129.99 is a big deal for the system with a game, Motion Plus and whatever else is in the current configuration.

The 3DS is still in trouble simply because Nintendo has played DOWN the 3D to the point where ads almost make it seem unnecessary (and more of a gimmick) and they have those warnings about not letting kids under 7 view the 3D effects, which is funny after all that back and forth about it not being harmful. Still, it's selling well at the current price, but it's also the same price as the DSi XL, which is a big WTF if you think about it...

Posted:2 years ago

#6

Rick Lopez Illustrator, Graphic Designer

1,269 942 0.7
What can I say, if Nintendo keeps churning out good software, i expect their consoles to sell well. Zelda:SS, Mario Kart 7 and Super Mario 3D Land have all been very good games. For a while back their. Nintendo lost their way and became arrogant. Hopefully they will see how wrong they were in not listening to the consumer, thinking the Wii and DS brands alone would make money and that people would buy what ever crap came out for those 2 brands. Cause for a while, thats what it seemed like. I can be wrong, but thats just my opinion.

Posted:2 years ago

#7

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,271 2,440 1.1
Rick, that reminds me of the early life of the PS3. Sometimes it takes a tough lesson for a company to realize its mistakes. Thankfully Nintendo seems to correcting that mistake rather quickly.

Posted:2 years ago

#8

James Wells Gaming Contributor - digboston.com

72 32 0.4
Andrew, The best I saw over here was $169.99 for the Zelda/Mario 3DS Bundles.

David, if I recall correctly, the original DS didn't have any real "killer apps" its first year. A few decent titles, sure, but sales really didn't pick up until Nintendogs was released, about a year after the system. I actually bought my DS the week before Nintendogs came out, as well.

Overall, I'm glad to hear NOA's having a good week. Their reports of massive losses a few weeks back had me a little concerned.

Posted:2 years ago

#9
What I want in 3rd party 3ds software to sell bucketloads as that is what will give the platform success in the market, not just for Nintendo!

Posted:2 years ago

#10

Tony Johns

520 12 0.0
Nintendo fan 4EVER!!!!

Even though Zelda Skyward Sword would be my last Nintendo game purchase after more than 13 years of supporting them, I will still love Nintendo.

However I need to get though university so I could make games for them someday, and looking at how this holiday is going to be a perfect send off for the Wii as well as a much needed boost to the 3DS, I think that Nintendo will still be in the market for at least 5 more years depending on how the WiiU does.

Posted:2 years ago

#11

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,271 2,440 1.1
Mark, that will happen when more 3rd parties take Nintendo platforms seriously instead of treating them like second hand consoles or the shovelware platform.

As the quality of 3rd parties titles increases on average, the sales will also increase on average.

Posted:2 years ago

#12

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