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Retail

Germany braced for limited 3DS launch stock

Wed 02 Mar 2011 2:34pm GMT / 9:34am EST / 6:34am PST
Retail

Sources claim UK to receive 185k units, but Germany will see less than 100k

German retail may be facing limited stock for the European launch of the 3DS later this month.

Sources have indicated to GamesIndustry.biz Germany that the territory is to receive units in the "maximum mid-five figure range." Larger branches of major retail chains are expected to receive around 100 consoles each.

By contrast, UK sources close to the matter have suggested that Nintendo may ship over 185,000 units here - which would be in excess of the original Sony PlayStation Portable's launch figures.

No numbers have been officially confirmed as yet, but a GAME spokeperson told GamesIndustry.biz that in the UK "There seems to be enough stock for launch - but if everybody who is excited about the product buys it, there probably will be stores (not just GAME or gamestation) that sell out."

In addition, "We're expecting queues for the launch of the 3DS, both for GAME and gamestation stories, when they open. The 3DS... has the potential for a huge following, and therefore a huge sell-through."

Germany, meanwhile, has seen little marketing for the handheld as yet, and retail sources claim to have had meagre data about stock expectations.

"Nintendo failed to give us any information about the initial shipment of 3DS," said a German buyer to GamesIndustry.biz Germany. "As usual with hardware launches, we are expecting less - rather than more - units on day one. We expect several phone conferences this week in which the initial shipment should be fixed."

Claimed another: "It is understandable that Nintendo is pretty quiet in marketing in order not to overheat expectations. They probably think that the initial shipment will be completely sold out to hardcore gamers who already know the product."

Meanwhile, Amazon.de has now limited 3DS orders to one per customer, although other retailers such as GameStop are yet to impose such limitations.

Thomas Adler, head of sales at major retail chain Media Markt Bayreuth did not expect a repeat of the long queues seen at the 3DS' Japanese launch, but "assume[d] that we have enough product."

"If we recall the launch of the DS, the sales began relatively slow," he continued. Then as now, he felt, "important titles are missing." Because of this, "the high fixed pricing and the competitive situation with the iPhone and iPad...I think this situation is very, very dangerous for Nintendo."

Nintendo's German office declined to give shipment numbers. What is confirmed is that the US and Europe will share 2.5 million consoles over March, with another 1.5 million going to Japan. Almost 400,000 of the latter have already been confirmed as sold.

3 Comments

Adam Campbell
Studying Games Technology

101 0 0.0
It's funny to think how sales are only really hampered by stock shortages when it comes to console hardware in recent years. But I guess there's a toss up between releasing later with more stock or earlier with less.

Posted:3 years ago

#1

Terence Gage
Freelance writer

1,288 120 0.1
Releasing limited stock has been the norm for every console launch I recall (except perhaps the Euro PS3 launch?); and of course, something is always that much more desirable if it's hard to get. I remember a few years ago when the Wii had stock shortages around its first and second Christmas, and the prices used consoles on eBay went for were crazy; a good 40+ beyond its new price with retailers.

Posted:3 years ago

#2

g
Game Designer

5 0 0.0
They're thinking: There are no Pokemon titles coming for now so they won't need many 3DS systems right now.

Posted:3 years ago

#3

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