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Retail

Nintendo denies DSi phase out

Tue 11 Jan 2011 12:44pm GMT / 7:44am EST / 4:44am PST
RetailHardware

Hardware still planned for release in 2011 despite rumours

Nintendo has denied reports that it is to cease manufacturing the DSi range of home consoles due to the imminent release of the 3DS in February.

In a statement issued to press including GamesIndustry.biz, a representative for Nintendo said there are still DSi products to be launched in the UK throughout this year. An earlier report translated by Kotaku claimed the system would be dropped - although the larger DSi XL was still to be manufactured.

"We plan to still manufacture and supply DSi consoles in a range of colours in the UK in 2011," said Nintendo.

"On an on-going basis, continuing supply is based on retail and consumer demand."

The 3DS is released next month in Japan on February 26, priced 25,000 (194). European and US details are to be announced next week, with a launch window of March. Nintendo is manufacturing 4 million units for the two month launch period.

7 Comments

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,270 2,439 1.1
They kept the GBA going well into the DS years so this makes sense.

Posted:3 years ago

#1

Pete Fairhurst Interaction Designer

8 8 1.0
I think Nintendo killed off the GBA SP pretty quickly after the release of the Micro, if memory serves. (Can't find anything concrete from a quick Google search.)

I guess it will depend on price gap? Once the 3DS starts to become cheaper to manufacture, would it make sense to keep producing the DSi as well? I would think Nintendo are hoping everyone upgrades to the 3DS eventually, as well as continuing to bring new customers to the DS brand.

But what of the DSi XL? Will Nintendo be producing an "extra large" 3DS model at some point, or is the standard 3DS comparable in size to the XL already?

Posted:3 years ago

#2

Haven Tso Web-based Game Reviewer

255 8 0.0
When Micro came out, GBA was on its last leg. Micro didn't last that long either during the DS years as the DS is backward compatible. I think Nintendo may adopt a "two-tier" approach. Consumers who don't really care about 3D gaming will continue to get the cheaper DSi and tech savvy gamers will get the 3DS. Further, if Nintendo drops DSi completely so quickly, it might face consumer backslash about forcing them into the more expensive console. I think DSi will be around for a while before 3DS really established a strong foothold in the market.

Posted:3 years ago

#3

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,270 2,439 1.1
GBA titles were still being released in 2006 in Japan, 2007 in Europe and 2008 in North America. And they still shipped 5 million units of hardware in 2007 according to their investor relations site. They stopped reporting shipments for GBA in 2009. That's 5 years after the DS was released. While I don't think the DS will last 5 years into the 3DS life cycle, it's not about to be discontinued anytime soon.

Posted:3 years ago

#4

Stephen McCarthy Studying Games Technology, Kingston University

205 0 0.0
i think we late getting some of the DSI games they are keeping it open to make some cash.

Posted:3 years ago

#5

Pete Fairhurst Interaction Designer

8 8 1.0
Interesting; Nintendo Life is reporting a suggestion that the regular DSi has ceased manufacturing in Japan already, and that Nintendo is positioning the XL to take its place alongside the 3DS.

True or not, this makes more sense to me. The price gap between the XL and 3DS should be noticeably smaller than DSi and 3DS, and consumers are more likely to understand this tiered pricing as well. It might also, rather cleverly, stigmatise the XL amongst younger gamers as being for "old people" and push them towards getting a 3DS by default.

As an aside, it also wouldn't surprise me if the XL already has a greater hardware profit margin for Nintendo than the DSi anyway. So retiring the regular unit just seems like a sensible business idea all round to me... but then I've never run a console hardware manufacturing corporation. ;-)

Edited 1 times. Last edit by Pete Fairhurst on 11th January 2011 11:09pm

Posted:3 years ago

#6

Majora artisan | freelance editor

9 1 0.1
Didn't Nintendo launch the DSi only because at that time bigger screens were too expensive to directly launch a larger version of the console (the DSi LL/XL)?
If I remember this well, it's only normal that they decide to stop producing the DSi in favour of the DS XL, also to avoid confusing people with too many different DS models (even if it's a bit too late for that ^^' )... given that the news about Japan is true, of course.

Posted:3 years ago

#7

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