Microsoft global marketeer Albert Penello has revealed the fate of the changeable faceplate accessory for original model Xbox 360s.
While a range of first and third party faceplates were available during the console's first few years, the console's removable front was phased out with this year's Xbox 360 S redesign.
Microsoft's official plates sold for £15, though much cheaper aftermarket and game-branded alternatives were available.
"The idea wasn't bad," Penello told Official Xbox Magazine. "People used to put faceplates on their cell phones. Rewind five years, faceplates were what everybody wanted to do.
"It turned out nobody bought it. So [we stopped] making them. We killed that one pretty quickly."
Though the official accessories are no longer in print, third party faceplates are still readily available, while services such as Gelaskins offer sticker-based options for the newer model 360s.