James Lee
10:07 (BST)
16/10/2008
$148.5m invested in virtual worlds in Q3
Virtual Worlds Management has revealed that venture capital and media firms have invested more than USD 148.5 million dollars in 12 virtual worlds companies during the third quarter of 2008.
The study shows that the total investment in the virtual worlds space this year is over USD 493 million, with all but USD 22.4 million going towards the entertainment sector to build youth-orientated MMOs.
"Many smaller investments were made across a spectrum of youth-oriented virtual worlds," explained Joey Seiler, editor of VirtualWorldsNews.com. "USD 35.64 million was invested in seven virtual worlds aimed at kids through teens. That's up significantly from Q1's USD 16.03 million in eight youth virtual worlds and Q2, which saw no investment targeted at youth worlds."
These results were published just prior to the upcoming Virtual Worlds London conference which takes place over October 20-21.
"Even when the economy is taking a downturn, consumers still want to have fun. When a parent's choices are between USD 60 for a one-off, triple-A video game USD 10 for a two-hour movie, or a free-to-play virtual world for their children, it's clear there's still plenty of room to grow," said Christopher Sherman, executive director, Virtual Worlds Management.
This news coincides with comments made by Paul Sams, COO of Blizzard, who warned companies of the difficulty and cost involved in making an MMO, during his interview with GamesIndustry.biz.
"The fact is that it's nightmarishly difficult to do," Sams said. "We've gotten a lot of black eyes along the way... and you're talking about people coming up with a few million dollars: a few million dollars in this business isn't going to get you anywhere."
To view other users comments, you must be logged in to a GamesIndustry.biz Network account.
Tecmo Koei asks Sony to "please cut the price" of PS3
CEO says price cut is needed to boost the PlayStation 3's market share
Valve: Steam can boost boxed sales
Free weekends on service increase retail sales, claims Lombardi; Left 4 Dead 2 pre-orders already double that of original
Activision: DJ Hero is "tremendous value"
Publisher believes £108 RRP for game and peripheral is fair for amount of content included
Thomas walks away with $5m from Midway sale
Original $100,000 purchase pays off for private investor as all other legal disputes settled
Namco Bandai secures Dragon Ball rights for 5 years
Deal begins in 2010, but publisher will also release three titles this year
