Sony Computer Entertainment (Page 66)

Enterbrain's Hirokazu Hamamura has predicted a price cut for PlayStation 3 after new figures revealed that the console is being outsold by both Nintendo Wii and PS2 in Japan.

Sony has declared that Blu-ray is already winning the next-gen DVD format war, with discs outselling HD-DVD by a ratio of more than two to one.

Nintendo has refuted claims that it failed to deliver the number of Wii units promised to Virgin Megastores for the console's launch on December 8.

HMV's online store is now taking pre-orders for PlayStation 3 - providing consumers are also willing to purchase a 4GB PSP pack for a total price of GBP 675.

Any new approach to illegal copying must focus on incentives for legitimate users.

Takao Yuhara, senior vice president of Sony Corporation, has hinted that a PS3 price cut could be announced by April next year as the company attempts to reduce its losses.

The battle of the next-gen consoles is hotting up, with Sony dismissing the Wii as an "impulse buy" while Nintendo claims its machine is in higher demand than the PlayStation 3.

Bravia TV sales have helped Sony raise its annual forecast despite losses associated with launching PS3 in the US and Japan.

Wedbush Morgan Securities analyst Michael Pachter has predicted that the PS3 will sell out in Europe by May, with a price cut of more than EUR 100 expected inside 12 months.

Following the announcement of the European PS3 launch details earlier this week, big name publishers have been showing strong support for Sony's new console.

Analysing the highly-anticipated PS3 launch

SCE Worldwide Studios president Phil Harrison is to give a keynote speech at this year's Game Developers Conference on the new opportunities offered by advancements in connectivity.

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Following the finalisation of the PS3's European launch details, those members of the UK development community who haven't been gagged by non-disclosure agreement's have offered <i>GamesIndustry.biz</i> their thoughts on Sony's new console

Sony critics may baulk at the high price, but it's consumers that will ultimately decide whether GBP 425 is too much to ask for the PlayStation 3 come March 23, says the retail sector.

Sony has confirmed that PlayStation 3 will hit Europe on March 23, with 1 million units to be available across SCEE territories from launch day.

Sony has revealed that more than 30 software titles will be available for PlayStation 3 when the console launches in Europe on March 23.

<i>GamesIndustry.biz</i> has learned that Sony Computer Entertainment has chosen HMV as the official retail partner for the UK launch of PlayStation 3.

Senior retail sources have told <i>GamesIndustry.biz</i> that the 60GB PlayStation 3 will go on sale in the UK for GBP 425, as previously stated by SCE UK boss Ray Maguire.

Sony has confirmed to <i>GamesIndustry.biz</i> that the 60GB PlayStation 3 will retail for EUR 629.99 in Ireland - but said the price is still set at EUR 599 for the rest of Europe.

Consumers looking to buy a PlayStation 3 in the US have multiple outlets to choose from, as over 50 per cent of all stores surveyed have units in stock.

Sony has announced that shipments of PlayStation 3 units to Japan have reached the one million mark.

TBWA has told <i>GamesIndustry.biz</i> that the UK advertising campaign for PS3 will begin towards the end of March - supporting suggestions from a senior retail source that the console will launch on the 23rd.

IDC analyst Billy Pidgeon has told <i>GamesIndustry.biz</i> that Sony must produce more first-party software for PlayStation 3 or risk seeing more and more units left on shop shelves.

Advertising agency TBWA London has defended a new marketing campaign which invites consumers to come up with ideas about how to promote Sony products.