News
Microsoft to retire Massive in-game ads brand by year end
Company confirms closure, will integrate tech into first-party ads business
Massive Incorporated
News
Report: Microsoft to close in-game ads dept Massive
Already looking to offload 2006's multi-million acquisition, claim sources
News
Massive case study shows in-game ad power
New case study for Microsoft Bing attempts to prove return on investment for in-game ads
News
In-game ads division hit by Microsoft staff cull
Massive sees headcount reduced as 3000 job losses sweep company
News
Massive Inc audits ad impressions accuracy
Microsoft's in-game ad network is the first to attain third-party verification
News
Massive: In-game advertising is growing
According to Massive Inc, the in-game advertising company which announced a significant expansion to its existing deal with Electronic Arts yesterday, feedback from publisher partners proves that the medium is being taken seriously as a revenue stream.
News
EA signs Massive in-game ad deal
Massive Inc has announced that it has extended its in-game advertising partnership with Electronic Arts, to cover a range of Xbox 360 titles and a "majority of EA's premium PC products" for the next two years.
News
British Intelligence to recruit gamers
Government Communications Headquarters, a branch of the British Intelligence services, will be advertising its careers in videogames.
News
In-game ads increase brand familiarity - study
A study commissioned by in-game ad firm Massive Inc points to significant improvements in brand familiarity and purchase consideration among gamers exposed to adverts within videogames.