Pitfalls to avoid when looking for funding
1047 Games' Ian Proulx explores how to narrow down prospects, remove confusion, and speed up the funding process
The biggest games in the world are only as successful as their communities
Keywords Studios' James Gallagher analyses recent success stories, showing the various ways to build a community
The perfect publisher pitch deck
Fundamentally Games' Ella Romanos details each key section that should be covered in a pitch deck
Deep dive: How Shapez.io went from web game to $1 million Steam hit
The latest GameDiscoverCo column digs into the numbers behind the successful game with creator Tobias Springer
How to make bundles work on Steam
Piotr Bajraszewski breaks down the mechanics of 11 Bit Studios' Bundle Madness sale, and how it sold nearly 1m units in a week
What you need to know to ensure your ad creatives are successful in China
Nativex's Irene Yang guides mobile developers who wish to enter the lucrative Chinese market
How to take full advantage of Steam Festivals
TinyBuild's Michael Kuzmin details best practices when it comes to making the most out of Valve's events
Five reasons why game localization matters
Keywords' Yago Sagrado explores the many reasons why developers and publishers should consider localizing their games into more languages
Estimating Steam and console sales: Two battletested methods
GameDiscoverCo and Fellow Traveller offer developers two models to forecast their games' sales potential
Optimizing for the first 24 hours: Conversion values and iOS 14.5+
Adjust's Katie Madding explains the importance of leveraging behavioral activity in the first 24 hours of the player's journey
Winning the business development game (without feeling like a sell-out)
Fundamentally Games' Oscar Clark details ways to connect with people, build relationships and find business opportunities
The Age Appropriate Design Code: A quick, practical guide for games businesses
Wiggin LLP's Peter Lewin and Patrick O'Connell on how to comply with the new rules ahead of the September deadline
Game localization for discovery: Trickier than you think?
GameDiscoverCo's Simon Carless says the decision to localize is about a lot more than the size of the target market
An introduction to intellectual property in the games industry
Trade mark attorney Aaron Wood on why IP is so crucial, which types are most prevalent and how devs can protect theirs
Tips to connect with investors that are right for your studio
Lightspeed's Amy Wu offers useful advice for developers and studios seeking investment partners
Building anticipation: How to make engaging gameplay trailers
Marketing agency Gnet shares practical advice on elevating your marketing by getting the most from your footage
Perceptions matter: Small things to make your game's marketing stand out
Marketing specialist Michal Napora on how subtle changes in word choice and language make you more memorable
Tip-top TikTok tips for game marketing
Jenny Windom of Wholesome Games talks with GameDiscoverCo's Simon Carless about promoting games on the viral video sharing service
Four things you need to know before raising money for your game
Makers Fund's Ašalsteinn "Alli" Óttarsson shares his advice for teams approaching venture capital firms for funding
The 'combo' era: how GaaS, subscriptions, and IAP mesh on PC/console
GameDiscoverCo's Simon Carless explores the network effects of games-as-a-service, recurring commitments and in-app purchases
How to engage fans before launch
Maverick Media's Andy Hammond details his approach to developing marketing ideas
The game rating problem you don't want, and how to mitigate it
GameDiscoverCo's Simon Carless looks at games being automatically pulled over IARC ratings and what developers should look out for when obtaining a rating
Looking for the signal: Subscription app tips for iOS 14.5
Adjust's Katie Madding explores best practices for games utilising subscription models
Three key discoverability takeaways from the Epic/Apple lawsuit
GameDiscoverCo's Simon Carless looks at the data around platform splits, exclusives and free games revealed in this week's legal proceedings
Hypercasual UA and ad monetization in a post-IDFA world
Adjust's Katie Madding shares some best practices to minimise the impact of iOS 14.5