In-app ad segmentation 101: How to split and analyse your players
IronSource's Justin Norman gives an introduction to ad segmentation and monetisation strategies
Seven tips for running a $100 million user acquisition budget
SciPlay's CMO Noga Halperin goes through the principles that can make or break an app's UA results
Five best practices for making high-performing creatives
AppLovin's Alice Guillaume explores how to make mobile game ads that stand out
The social media strategy behind Fall Guys: Ultimate Knockout
Oliver Hindle explains how Mediatonic rapidly grew its hit game's Twitter to one million followers
Why playable teasers are way better than demos
TinyBuild CEO Alex Nichiporchik discusses the benefits of playable teasers and offers advice on how to create your own
How to pitch your game remotely
Ahead of our latest Investment Summit Online, 22Cans' Bradley Crooks offers advice to developers on how to impress publishers and partners over video calls
Marketing is the business of selling entertainment, not news
With no news to share about the game, 32-33's Michal Napora took advantage of the PC Gaming Show by creating a "moment" for Inkulinati
Five top tips to avoid the post-investment hangover
Ahead of the GI Investment Summit this week, Fundamentally Games' Ella Romanos describes how to navigate the early months of building a business
The ultimate guide to pitching your game
Ahead of our Investment Summit Online next week, Execution Labs founder Jason Della Rocca leads advice from all around the industry about how to pitch your game
What hypercasual mobile game publishers look for in developers
Supersonic Studios' Nadav Ashkenazy explains what it takes to get your hypercasual game published
Free and easy ways to cross-promote your game
Straw Fawn Studio's Philomena Schwab shares tips on how to work with other developers on your marketing
Democratizing in-app purchase with direct payment
Following the Apple vs Epic dispute, Raymond Arifianto gives a crash course on how to implement in-app purchase with direct payment in your game
Licensing lessons from Hello Neighbor's success
During GamesIndustry.biz's Changing Channels, Alex Nichiporchik gave pieces of advice and words of warning for developers tempted by a licensing adventure
How EA turned The Sims into a reality TV show
During GamesIndustry.biz digital conference Changing Channels, EA talked about how to evolve a brand into a concept for another medium
Is your publishing agreement fair?
At GDC Summer, lawyer Kellen Voyer broke down the average indie game publishing agreement in 2020
Five steps to compliance with the California Consumer Privacy Act
At GDC Summer, Will Bucher outlines how companies already complying with GDPR can ensure CCPA compliance too
The complete sales history of Curious Expedition
Maschinen-Mensch co-founder Riad Djemili on a five year journey -- via China -- to stability and success in indie development
Fostering a positive community in VR
At Ludicious X, IGDA executive director Renee Gittins talked about keeping communities safe and fighting toxicity in VR
Investment health check: Preparing for the due diligence process
In the second of two articles, Sheridans' Kamila Bochenek describes how preparing for the due diligence process can benefit your games business overall
Improving your influencer marketing strategy with authenticity
Phoenix Labs' RuthAnne Berry explores how players, influencers, and developers win together
A beginner's guide to bringing a game to market
Former Ubisoft Germany managing director Odile Limpach demystifies publishing and its opportunities for the GamesIndustry.biz Academy
How to guarantee your pitch will be rejected
Publishers and investors share advice on the common mistakes to avoid in your presentation when you're pitching
Investment health check: Growing your studio from seed to Series A
In the first of two articles, Sheridans' Tim Davies outlines four key steps to prepare your company for investor scrutiny
How to design better communities
During Ludicious X, Kitfox Games' Victoria Tran explained how the right ruleset can lead your community away from toxicity
How to pitch your mobile game to a publisher
Sponsored article: Lab Cave's Jami Wardman explains how to pitch your game in the mobile space