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14 - 16 April 2021

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How to integrate IP licensing into your marketing strategy

Clipwire Games' Mary Kaye Fraser explores IP licensing for mobile, and what studios should know before taking the plunge

By Mary Kaye Fraser

Ad quality is a UX challenge

Brainium's Scott Willoughby says mobile devs need to ensure shoddy advertising doesn't undermine their efforts

By Scott Willoughby

Making marketing mistakes or the art of failing properly

At GDC Showcase, Innersloth's Victoria Tran explored the right way to approach failure, and what you can learn from it

By Marie Dealessandri

Five areas not to compromise when creating a game video

Alconost's Natalia Shuhman highlights the aspects of video production where it doesn't pay to cut corners

By Natalia Shuhman

Deep dive: Behind-the-scenes data on a Steam F2P game

Robot Squid and Spilt Milk share data on the PC performance of King of Crabs, its free-to-play mobile-PC battle royale game

By Simon Carless

Balancing data and creativity: Is there a magic formula for hypercasual games?

Voodoo's Antonin Chapelon details what it takes to stay at the top of the hypercasual mobile market

By Antonin Chapelon

How to get your music placed in a video game

The GamesIndustry.biz Academy talks to experts from both industries to create the ultimate guide to getting your music placed in a video game

By Mat Ombler

Five steps to boost your game's performance on the app stores

SplitMetrics' Lina Danilchik details how to optimise your app store's product page

By Lina Danilchik

How to protect your intellectual property in the games industry

GG Insurance's Philip Wildman gives an overview of what intellectual property means in practice and what can go wrong

By Philip Wildman

How to localize a game video: A checklist for developers

From the timing of the voiceover to text in the UI, preparing a game video for a target market is more complicated than you think

By Natalia Shuhman

A closer look at Raw Fury's publishing contract

GameDiscoverCo's Simon Carless digs into the details and developer criticisms of the publicly posted agreement

By Simon Carless

How to map social media to your marketing funnel

Phoenix Labs' RuthAnne Berry talks about using social media to meet your game's goals

By RuthAnne Berry

IP licensing for games: How to profit from brand injections

Yodo1's Yu Huan Mirko explores how partnering with IP owners can benefit your studio

By Yu Huan Mirko

Lessons learnt from business development in Africa

During Africa Games Week, Nyamakop's Limpho Moeti explored how growing your business can benefit your local industry

By Marie Dealessandri

Are seasonal creatives worth it?

AppLovin's Alice Guillaume looks into how holiday-themed mobile creatives can drive UA and engagement

By Alice Guillaume

Not all Steam wishlists are created equal

GameDiscoverCo's Simon Carless explores why developers are seeing wildly different conversion rates of wishlists after launch

By Simon Carless

Everything you need to know about making and releasing a demo

The GamesIndustry.biz Academy explores why and when developers should make a demo, how to approach its release, and what makes a good first impression

By Marie Dealessandri

Investing for success: a comprehensive guide to raising money

nDreams' CEO Patrick O'Luanaigh details how to secure funding and avoid some of the pitfalls of investment

By Patrick O'Luanaigh

How to support players in constantly evolving live games

Keywords Studios' Marek Niszkiewicz describes some of the opportunities and pitfalls when supporting games-as-a-service players

By Marek Niszkiewicz

The ultimate guide to selling your indie game

At Develop:Brighton Digital, Network N's James Binns laid out the strategy and tactics indies should follow to sell more games

By Marie Dealessandri

Seven questions to ask before creating a game trailer

Alconost's Natalia Shuhman offers practical advice on creating an essential marketing tool for any game developer

By Natalia Shuhman

All eyes on esports: staying ahead of the legal hurdles

As investment pours into the sector, legal firm Reed Smith offers advice to new companies seeking to avoid legal pitfalls

By Nick Breen & Hunter Thomson

Ten risks associated with the new EU Digital Content Directive

Legal expert Sebastian Schwiddessen breaks down how buggy games at launch, shutting titles down early and more can violate consumers' rights

By Sebastian Schwiddessen

In-app ad segmentation 101: How to split and analyse your players

IronSource's Justin Norman gives an introduction to ad segmentation and monetisation strategies

By Justin Norman

Seven tips for running a $100 million user acquisition budget

SciPlay's CMO Noga Halperin goes through the principles that can make or break an app's UA results

By Noga Halperin

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