How to integrate IP licensing into your marketing strategy
Clipwire Games' Mary Kaye Fraser explores IP licensing for mobile, and what studios should know before taking the plunge
Ad quality is a UX challenge
Brainium's Scott Willoughby says mobile devs need to ensure shoddy advertising doesn't undermine their efforts
Making marketing mistakes or the art of failing properly
At GDC Showcase, Innersloth's Victoria Tran explored the right way to approach failure, and what you can learn from it
Five areas not to compromise when creating a game video
Alconost's Natalia Shuhman highlights the aspects of video production where it doesn't pay to cut corners
Deep dive: Behind-the-scenes data on a Steam F2P game
Robot Squid and Spilt Milk share data on the PC performance of King of Crabs, its free-to-play mobile-PC battle royale game
Balancing data and creativity: Is there a magic formula for hypercasual games?
Voodoo's Antonin Chapelon details what it takes to stay at the top of the hypercasual mobile market
How to get your music placed in a video game
The GamesIndustry.biz Academy talks to experts from both industries to create the ultimate guide to getting your music placed in a video game
Five steps to boost your game's performance on the app stores
SplitMetrics' Lina Danilchik details how to optimise your app store's product page
How to protect your intellectual property in the games industry
GG Insurance's Philip Wildman gives an overview of what intellectual property means in practice and what can go wrong
How to localize a game video: A checklist for developers
From the timing of the voiceover to text in the UI, preparing a game video for a target market is more complicated than you think
A closer look at Raw Fury's publishing contract
GameDiscoverCo's Simon Carless digs into the details and developer criticisms of the publicly posted agreement
How to map social media to your marketing funnel
Phoenix Labs' RuthAnne Berry talks about using social media to meet your game's goals
IP licensing for games: How to profit from brand injections
Yodo1's Yu Huan Mirko explores how partnering with IP owners can benefit your studio
Lessons learnt from business development in Africa
During Africa Games Week, Nyamakop's Limpho Moeti explored how growing your business can benefit your local industry
Are seasonal creatives worth it?
AppLovin's Alice Guillaume looks into how holiday-themed mobile creatives can drive UA and engagement
Not all Steam wishlists are created equal
GameDiscoverCo's Simon Carless explores why developers are seeing wildly different conversion rates of wishlists after launch
Everything you need to know about making and releasing a demo
The GamesIndustry.biz Academy explores why and when developers should make a demo, how to approach its release, and what makes a good first impression
Investing for success: a comprehensive guide to raising money
nDreams' CEO Patrick O'Luanaigh details how to secure funding and avoid some of the pitfalls of investment
How to support players in constantly evolving live games
Keywords Studios' Marek Niszkiewicz describes some of the opportunities and pitfalls when supporting games-as-a-service players
The ultimate guide to selling your indie game
At Develop:Brighton Digital, Network N's James Binns laid out the strategy and tactics indies should follow to sell more games
Seven questions to ask before creating a game trailer
Alconost's Natalia Shuhman offers practical advice on creating an essential marketing tool for any game developer
All eyes on esports: staying ahead of the legal hurdles
As investment pours into the sector, legal firm Reed Smith offers advice to new companies seeking to avoid legal pitfalls
Ten risks associated with the new EU Digital Content Directive
Legal expert Sebastian Schwiddessen breaks down how buggy games at launch, shutting titles down early and more can violate consumers' rights
In-app ad segmentation 101: How to split and analyse your players
IronSource's Justin Norman gives an introduction to ad segmentation and monetisation strategies
Seven tips for running a $100 million user acquisition budget
SciPlay's CMO Noga Halperin goes through the principles that can make or break an app's UA results