In-app ad segmentation 101: How to split and analyse your players

IronSource's Justin Norman gives an introduction to ad segmentation and monetisation strategies

By Justin Norman

Seven tips for running a $100 million user acquisition budget

SciPlay's CMO Noga Halperin goes through the principles that can make or break an app's UA results

By Noga Halperin

Five best practices for making high-performing creatives

AppLovin's Alice Guillaume explores how to make mobile game ads that stand out

By Alice Guillaume

The social media strategy behind Fall Guys: Ultimate Knockout

Oliver Hindle explains how Mediatonic rapidly grew its hit game's Twitter to one million followers

By Oliver Hindle

Why playable teasers are way better than demos

TinyBuild CEO Alex Nichiporchik discusses the benefits of playable teasers and offers advice on how to create your own

By Alex Nichiporchik

How to pitch your game remotely

Ahead of our latest Investment Summit Online, 22Cans' Bradley Crooks offers advice to developers on how to impress publishers and partners over video calls

By James Batchelor

Marketing is the business of selling entertainment, not news

With no news to share about the game, 32-33's Michal Napora took advantage of the PC Gaming Show by creating a "moment" for Inkulinati

By Michal Napora

Five top tips to avoid the post-investment hangover

Ahead of the GI Investment Summit this week, Fundamentally Games' Ella Romanos describes how to navigate the early months of building a business

By Ella Romanos

The ultimate guide to pitching your game

Ahead of our Investment Summit Online next week, Execution Labs founder Jason Della Rocca leads advice from all around the industry about how to pitch your game

By Marie Dealessandri

What hypercasual mobile game publishers look for in developers

Supersonic Studios' Nadav Ashkenazy explains what it takes to get your hypercasual game published

By Nadav Ashkenazy

Free and easy ways to cross-promote your game

Straw Fawn Studio's Philomena Schwab shares tips on how to work with other developers on your marketing

By James Batchelor

Democratizing in-app purchase with direct payment

Following the Apple vs Epic dispute, Raymond Arifianto gives a crash course on how to implement in-app purchase with direct payment in your game

By Raymond Arifianto

Licensing lessons from Hello Neighbor's success

During's Changing Channels, Alex Nichiporchik gave pieces of advice and words of warning for developers tempted by a licensing adventure

By Marie Dealessandri

How EA turned The Sims into a reality TV show

During digital conference Changing Channels, EA talked about how to evolve a brand into a concept for another medium

By Marie Dealessandri

Is your publishing agreement fair?

At GDC Summer, lawyer Kellen Voyer broke down the average indie game publishing agreement in 2020

By Rebekah Valentine

Five steps to compliance with the California Consumer Privacy Act

At GDC Summer, Will Bucher outlines how companies already complying with GDPR can ensure CCPA compliance too

By Rebekah Valentine

The complete sales history of Curious Expedition

Maschinen-Mensch co-founder Riad Djemili on a five year journey -- via China -- to stability and success in indie development

By Riad Djemili

Fostering a positive community in VR

At Ludicious X, IGDA executive director Renee Gittins talked about keeping communities safe and fighting toxicity in VR

By Marie Dealessandri

Investment health check: Preparing for the due diligence process

In the second of two articles, Sheridans' Kamila Bochenek describes how preparing for the due diligence process can benefit your games business overall

By Kamila Bochenek

Improving your influencer marketing strategy with authenticity

Phoenix Labs' RuthAnne Berry explores how players, influencers, and developers win together

By RuthAnne Berry

A beginner's guide to bringing a game to market

Former Ubisoft Germany managing director Odile Limpach demystifies publishing and its opportunities for the Academy

By Marie Dealessandri

How to guarantee your pitch will be rejected

Publishers and investors share advice on the common mistakes to avoid in your presentation when you're pitching

By James Batchelor

Investment health check: Growing your studio from seed to Series A

In the first of two articles, Sheridans' Tim Davies outlines four key steps to prepare your company for investor scrutiny

By Tim Davies

How to design better communities

During Ludicious X, Kitfox Games' Victoria Tran explained how the right ruleset can lead your community away from toxicity

By Marie Dealessandri

How to pitch your mobile game to a publisher

Sponsored article: Lab Cave's Jami Wardman explains how to pitch your game in the mobile space

By Academy Sponsored

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