How to localize a game video: A checklist for developers
From the timing of the voiceover to text in the UI, preparing a game video for a target market is more complicated than you think
A closer look at Raw Fury's publishing contract
GameDiscoverCo's Simon Carless digs into the details and developer criticisms of the publicly posted agreement
How to map social media to your marketing funnel
Phoenix Labs' RuthAnne Berry talks about using social media to meet your game's goals
IP licensing for games: How to profit from brand injections
Yodo1's Yu Huan Mirko explores how partnering with IP owners can benefit your studio
Lessons learnt from business development in Africa
During Africa Games Week, Nyamakop's Limpho Moeti explored how growing your business can benefit your local industry
Are seasonal creatives worth it?
AppLovin's Alice Guillaume looks into how holiday-themed mobile creatives can drive UA and engagement
Not all Steam wishlists are created equal
GameDiscoverCo's Simon Carless explores why developers are seeing wildly different conversion rates of wishlists after launch
Everything you need to know about making and releasing a demo
The GamesIndustry.biz Academy explores why and when developers should make a demo, how to approach its release, and what makes a good first impression
Investing for success: a comprehensive guide to raising money
nDreams' CEO Patrick O'Luanaigh details how to secure funding and avoid some of the pitfalls of investment
How to support players in constantly evolving live games
Keywords Studios' Marek Niszkiewicz describes some of the opportunities and pitfalls when supporting games-as-a-service players
The ultimate guide to selling your indie game
At Develop:Brighton Digital, Network N's James Binns laid out the strategy and tactics indies should follow to sell more games
Seven questions to ask before creating a game trailer
Alconost's Natalia Shuhman offers practical advice on creating an essential marketing tool for any game developer
All eyes on esports: staying ahead of the legal hurdles
As investment pours into the sector, legal firm Reed Smith offers advice to new companies seeking to avoid legal pitfalls
Ten risks associated with the new EU Digital Content Directive
Legal expert Sebastian Schwiddessen breaks down how buggy games at launch, shutting titles down early and more can violate consumers' rights
In-app ad segmentation 101: How to split and analyse your players
IronSource's Justin Norman gives an introduction to ad segmentation and monetisation strategies
Seven tips for running a $100 million user acquisition budget
SciPlay's CMO Noga Halperin goes through the principles that can make or break an app's UA results
Five best practices for making high-performing creatives
AppLovin's Alice Guillaume explores how to make mobile game ads that stand out
The social media strategy behind Fall Guys: Ultimate Knockout
Oliver Hindle explains how Mediatonic rapidly grew its hit game's Twitter to one million followers
Why playable teasers are way better than demos
TinyBuild CEO Alex Nichiporchik discusses the benefits of playable teasers and offers advice on how to create your own
How to pitch your game remotely
Ahead of our latest Investment Summit Online, 22Cans' Bradley Crooks offers advice to developers on how to impress publishers and partners over video calls
Marketing is the business of selling entertainment, not news
With no news to share about the game, 32-33's Michal Napora took advantage of the PC Gaming Show by creating a "moment" for Inkulinati
Five top tips to avoid the post-investment hangover
Ahead of the GI Investment Summit this week, Fundamentally Games' Ella Romanos describes how to navigate the early months of building a business
The ultimate guide to pitching your game
Ahead of our Investment Summit Online next week, Execution Labs founder Jason Della Rocca leads advice from all around the industry about how to pitch your game
What hypercasual mobile game publishers look for in developers
Supersonic Studios' Nadav Ashkenazy explains what it takes to get your hypercasual game published
Free and easy ways to cross-promote your game
Straw Fawn Studio's Philomena Schwab shares tips on how to work with other developers on your marketing