Who owns your video game?

An issue between the NFTS and its students has raised questions about IP ownership -- Sheridans' Tim Davies is here to help

By Tim Davies

What's the secret to great PR?

Former Ubisoft and EA PR Lidia Rumley shares advice on not just promoting your game but also your business

By Lidia Rumley

Four steps to launching a VR game on Oculus

Richard Duck details the technical and content guidelines for launching a virtual reality game on Oculus

By Marie Dealessandri

Eight principles for making a game influencer-friendly

ICO Partners' David Ortiz Lapaz lays out ways developers and marketers can make games work for content creators

By Brendan Sinclair

How to pitch your indie game

TinyBuild CEO Alex Nichiporchik offers advice on how to win over publishers, press and more

By Alex Nichiporchik

Marketing tips for indie developers who hate marketing

Chris Zukowski discusses the fundamentals of marketing for indie developers who don't know where to start

By Marie Dealessandri

Why culturalisation matters as much as localisation

Kate Edwards discusses how to approach culturalisation, and how to navigate sensitive themes so your game can reach wider markets

By Marie Dealessandri

How to create a successful Patreon

Content creators tell the Academy about best practices when creating a Patreon page and how to grow your community

By Marie Dealessandri

Six ways video game composers are missing out on money

Video game music is more accessible than ever before, but a lack of business knowledge among composers means money is being left on the table

By Mat Ombler

What to do when your video game leaks

Legal experts talk us through the ways to mitigate the chance of a leak or take advantage of the situation

By George Yang

How to get the best game publishing deal

Don't be afraid to negotiate and realise your value to avoid a publishing deal gone wrong

By Zachary Strebeck

How to get your game funded at PAX

Our guide to success at the Investment Summit in Boston and Seattle

By Christopher Dring

Cheat software: Can publishers level the playing field?

Legal expert Dr Andreas Lober offers practical advice to publishers battling the rise of cheat software in online games

By Dr Andreas Lober

What I learned about community management from my immigrant parents

Kitfox communications director Victoria Tran on how compassion is at the heart of good community management

By Victoria Tran

How to market your video game and find your target audience

Versus Evil, Raw Fury, Headup Games, Good Shepherd and Dan Adelman offer advice to developers on how to market their game

By GamesIndustry Staff

When to release a game: Ten things to consider when choosing a video game release date

There are important factors to consider when deciding a video game release date

By Christopher Dring

Game convention exhibiting guide: The real cost of exhibiting at a game expo

We break down both the obvious and the not-so-obvious costs of showing off your indie game on the convention circuit

By Matt Sayer

The truth about revenue sharing | Opinion

Revenue sharing has allowed great games to be made, says Unlock Audio's Elliot Callighan, but it's also used as a crutch by inexperienced teams

By Elliot Callighan

The tricky relationship between Steam wishlists and sales

YoYo Games' Ross Manthorp talks to GameMaker Studio 2 developers about the art and science of wishlisting

By Ross Manthorp

How to get your game released on Google Stadia

Google's Ray Bautista says Stadia is "moving away from the Wild West that exists in some storefronts today"

By Rebekah Valentine

Nine Steam pre-release marketing tips from Valve's Alden Kroll

Steam UI and interaction designer offers insight on the tools developers can use to build an audience before launch

By Rebekah Valentine

Dude, Where's My Money? Part Four: Localization

AurumDust's Nikolay Bondarenko turns to the perks, processes and prices of translating your game for different markets

By Nikolay Bondarenko

Dude, Where's My Money? Part Three: From Hunting To Gathering

Nikolay Bondarenko's publishing advice series continues with an in-depth look at bundles and crowdfunding

By Nikolay Bondarenko

Dude, Where's My Money? Part Two: Divvying up the Loot

AurumDust's Nikolay Bondarenko offers advice on Steam's tools, key resellers, and how to work with the growing legion of storefronts

By Nikolay Bondarenko

Dude, Where's My Money? Part One: The Science of Steam

AurumDust's Nikolay Bondarenko breaks down the formula for success with pricing, discounts and wishlists on the leading PC marketplace

By Nikolay Bondarenko

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