14/07/2008 @ 07:00
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Ubisoft reins in hype machine after Creed controversy
It was the game that promised everything - but while it delivered overwhelmingly in sales, GamesIndustry.biz can reveal how the fallout from the critical split over Assassin's Creed late last year has impacted the way in which the French publisher is now hyping its biggest properties to the media.
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