Sections

Sony removes in-game advert following load-time increase

WipEout HD ad removed following affected gameplay; Sony investigating situation

Sony has told Eurogamer that the in-game advert causing an increase WipEout HD load-times has been binned.

"The ad has been removed from WipEout HD and we are investigating the situation to ensure that any in-game advertising does not affect gameplay," said a spokesperson for the platform holder.

Double Fusion announced a deal with Sony yesterday to produce "dynamic" in-game adverts for a "handful" of titles, of which WipEout HD is the first.

The first examples of the video ads, however, prolonged loading times before races, as a user-made video posted on YouTube demonstrates.

Related stories

Horizon: Zero Dawn hits 2.6m sales

Developer Guerrilla now working on a 'story expansion'

By Christopher Dring

Vita was simply too late - Tretton

Former SCEA CEO says Sony's latest handheld was a great machine launched when few people wanted a dedicated gaming portable

By Brendan Sinclair

Latest comments

Sign in to contribute

Need an account? Register now.