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Sheridans signs up with Tiga

Tue 03 Feb 2009 9:05am GMT / 4:05am EST / 1:05am PST
TIGA News

Media and entertainment law firm becomes the latest company to join developer body

TIGA

TIGA is the trade association representing the UKs games industry. The majority of our members are...

tiga.org

Entertainment and media law firm Sheridans has become the latest company to join the ranks of videogame developer body Tiga. It joins a long list of long-standing members, as well as new arrivals including Realtime Worlds and Abertay University, as CEO Richard Wilson continues to corral the industry.

"I am very pleased that Sheridans has joined Tiga," said Wilson of the move. "Sheridans will bring a wealth of specialist experience to Tiga members, enabling them to run their businesses ever more effectively, efficiently and profitably."

And Alex Chapman, partner at Sheridans and well-known figure in the UK industry added: "I am delighted that Sheridans has become part of the Tiga family. Tiga has changed enormously over the last year. It has a clear purpose and direction: campaigning at a political level, raising the media profile of the industry, and working to provide tangible benefits for its’ members. Sheridans is proud to become a member of Tiga and we look forward to working with the rest of the membership over the years ahead.

"I would also urge all game developers to join Tiga. Tiga provide a strong voice for the games industry and valuable benefits for its members. Now is the time to work together for the sake of the whole industry."

2 Comments

Can someone explain to me what happened with the game up campaign TIGA were doing? I'm referring to the tax breaks bit. I know TIGA thinks their campaign was successful, but can someone tell me what they actually achieved that people wouldn't have been able to achieve by writing to their constituency MP? I think Osborne visited TT, and TIGA went on about how this was a sign of their success, but presumably he would have visited there anyway as they're in his own constituency - never miss an opportunity for PR, those politicians.

Anyway, if someone can show me examples of what they actually achieved, I'd be very grateful.

Posted:5 years ago

#1

Phil Elliott
Project Leader, Collective; Head of Community (Live Team)

163 29 0.2
As far as I'm aware the Games Up? campaign had a set budget and time frame to run, and effectively ended in around October last year.

The primary aims were focused around raising awareness of a number of issues, notably to mainstream press and politicians, which were things like education, economic contribution, etc.

I know there were flurries of publicity that landed on places like the BBC and newspapers, and it's enabled Tiga to ramp up its level of interaction with government.

Regarding ongoing initiatives, that's something we're hoping to address in a future interview on GamesIndustry.biz.

Posted:5 years ago

#2

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