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Kotick: We need incentives to invest in UK

By Matt Martin

Wed 30 Jun 2010 7:07am GMT / 3:07am EDT / 12:07am PDT

Activision boss wants Govt support for development; Sony may shift new investment overseas

Activision Publishing

Activision, Inc. is a leading international publisher of interactive entertainment software products....

Sony Computer Entertainment

Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...

Activision's outspoken CEO Bobby Kotick has said for the company to continue to invest in the UK games sector it needs incentives along the lines of those available in other regions.

The publisher has acquired two studios in the UK, DJ Hero developer FreeStyleGames and Project Gotham Racing and Blur team Bizarre Creations.

"For us to continue to invest in the UK there needs to be an incentive provided for us to do so," Kotick told the Financial Times.

"The talent pool in the UK is among the best in the world for what we do. But we really need to see some more incentives. We are seeing great incentives in Canada, Singapore and eastern bloc countries."

Last week Chancellor George Osborne scrapped plans for tax relief in the UK after years of campaigning by developer association TIGA and publisher group ELSPA.

Activision joined TIGA this week to continue to apply pressure in government circles and push for incentives for regional game development.

Sony's Ray Maguire has also spoken out about the situation, suggesting that any future investment in the UK may be more beneficial for the format holder if invested in another country.

"The existing plans will continue but any further new developments would have to be looked at. Maybe something that was planned for the UK would go abroad now," he said.

Maguire suggested that Malta is currently looking into the the possibility of offering tax relief in a bid to lure talent to the region.

From Recommendations by Taboola


Ashley Tarver Indie

41 1 0.0
That's alright. The UK will keep starting up developers, Kotick will keep buying them.

Posted:6 years ago


James Battersby Studying MSc Games Software Development, Sheffield Hallam University

10 0 0.0
The unfortunate truth of the situation. Such a pity.

Posted:6 years ago


Jason Avent VP, Studio Head, NaturalMotion

151 192 1.3
Malta? Sounds great. While we're at it, what's the tax situation like in the Carribbean or the Maldives? :)

Posted:6 years ago


Phil Williams principle artist, Black Rock Studio

5 0 0.0
It's a shame the industry is in such a bad way in oz...didn't their goverment invest heavily...doesn't seem to have worked!

Posted:6 years ago


Fran Mulhern , Recruit3D

863 708 0.8
If Malta wants to develop a games industry, then the industry here had better look out. 3 hours from London. English speaking. An island with a reputation for quality of life. Great weather. EU member so work permits aren't an issue, you can move straight over and start.

Yep, if Malta really wants to attract games studios, I have a feeling that UK studios (along with most other European studios tbh) won't quite know what's hit them.

Posted:6 years ago


Russell Watson Senior Designer, Born Ready Games

86 34 0.4
I know Malta fairly well (have family there). I would be wary.

They are being very ambitious and have a long way to go before they would be able to attract a large significant employer to the region. IT Services for one leaves a lot to be desired. It would be expensive to start up there, there is no typical talent pool there other than online gambling companies. An employer moving to the region would have to bring in everyone from abroad. I wont even mention the availibility and price of computers etc.

That and in Malta they take 10 years to discuss something before anything happens if at all :)

Posted:6 years ago


Kingman Cheng Illustrator and Animator

962 187 0.2
If Malta starts this up I wonder what will happen to this whole tax break drama that's going on here, will be interesting if and when the time comes.

Posted:6 years ago


Joe Martin Journalism

27 0 0.0
Big publishers in "We want to pay less tax" shocker.

Posted:6 years ago


Ashley Tarver Indie

41 1 0.0
@Russ ... english speaking, 3 hours away, sun, sea and subroutines ... I'm sold already :)

Posted:6 years ago


Josef Brett Animator

296 0 0.0
@James - is Brighton not hot enough for you!

Posted:6 years ago


James Battersby Studying MSc Games Software Development, Sheffield Hallam University

10 0 0.0
@Josef: Once I graduate in October I'll work anywhere but given how hard it is to get into the industry it would be nice for more companies to be based in the UK rather than considering emigration in an effort to get my foot in the door.

Posted:6 years ago


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