Mark Androvich
00:16 (BST)
01/05/2008
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Kotick: Slowing economy may lead to console price cuts
The slowing US economy will pressure makers of video game consoles to lower their prices said Activision CEO Bobby Kotick.
"With the rising costs of fuel and food and housing, it is more difficult to go out and buy a USD 399 console, and I think it's going to put pressure on the console manufacturers to reduce their prices," Kotick told Reuters.
Kotick also expressed his concern with Electronic Arts' USD 2 billion takeover bid for Take-Two Interactive, suggesting that it will give EA too much power in the sports genre.
"That's concerning, sure. When you think about one company in control of the sports category, with no competition from anybody else, that could be a challenge," he said.
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