Sections

EA has "largely missed this console generation" - Creutz

NFS: Shift, Dead Space Wii and Dragon Age sales estimates lowered by analyst

Electronic Arts has "largely missed" the current generation of home consoles with its wholly-owned intellectual properties, according to Cowan and Company's Doug Creutz.

The analyst believes that Need for Speed: Shift, Dead Space: Extraction and Dragon Age: Origins will all under perform at retail, with the latest in its racing franchise expected to sell less than 900,000 units in the US in its first year of release.

Based on channel checks, Creutz has also lowered sales expectations of new BioWare project Dragon Age: Origins by 550,000 units to less than 1.5 million.

"We continue to believe that EA has largely missed this console cycle, and despite recent speculation, we believe it is highly unlikely that EA will be an acquisition target due to a variety of factors," wrote Creutz.

However, Cowan believes that the recently released The Beatles Rock Band, distributed by EA, will outsell Guitar Hero 5 in the US, selling over 3.5 million units in the region, while Rock Band 2 is expected to sell roughly 2.2 million.

Related stories

Peter Moore unconcerned about retail disappointments

EA exec predicts rash of underperforming launches for new packaged games will be followed by upbeat news of Black Friday sales

By Brendan Sinclair

EA wants to ensure that streamers disclose sponsorships

The publisher is requiring influencers to use hashtags and watermarks on their content

By James Brightman

Latest comments (4)

Jason Avent VP, Studio Head, NaturalMotion7 years ago
I think NFS: Shift might break out.
0Sign inorRegisterto rate and reply
Rupert Loman Founder & CEO, Gamer Network7 years ago
FIFA 10 is going to destroy all-comers, too.
0Sign inorRegisterto rate and reply
I am definitely getting Dragon Age: Origins and Mass Effect 2. I just hope for a Steam release not too long after the official releases...
0Sign inorRegisterto rate and reply
Show all comments (4)
Jason Avent VP, Studio Head, NaturalMotion7 years ago
Oops Fifa 10 the biggest number 1 since GTA 4 and Shift at 4 in the all-formats chart. Let's keep a tally on this guy.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.