Matt Martin
09:49 (BST)
08/09/2008
Bozek joins former Sony boss at Atari
Atari has announced that it has hired SingStar exec Paulina Bozek to lead a new creative studio for the revitalised publishing outfit.
The new studio will be based in Hammersmith, London, and focus on mass-market games and services for online devices, including PCs and home consoles.
"I am very excited to be joining Atari at this pivotal time for both the company and the industry," commented Bozek.
"There is a huge opportunity as gaming platforms become more ubiquitous, more connected and attract more mainstream audiences. Atari has a great vision for the future and I can’t wait to start realising that vision in new products and services."
Bozek has been executive producer of the SingStar franchise at Sony for the past six years, with the series reaching combined sales of over 15 million units and USD 500 million in revenue.
She now joins former Sony worldwide studios boss Phil Harrison, who joined Atari as president earlier this year with a vision of turning the publisher into one of the major players in the social, casual and online gaming sectors.
To view other users comments, you must be logged in to a GamesIndustry.biz Network account.
Tecmo Koei asks Sony to "please cut the price" of PS3
CEO says price cut is needed to boost the PlayStation 3's market share
Valve: Steam can boost boxed sales
Free weekends on service increase retail sales, claims Lombardi; Left 4 Dead 2 pre-orders already double that of original
Activision: DJ Hero is "tremendous value"
Publisher believes £108 RRP for game and peripheral is fair for amount of content included
Thomas walks away with $5m from Midway sale
Original $100,000 purchase pays off for private investor as all other legal disputes settled
Namco Bandai secures Dragon Ball rights for 5 years
Deal begins in 2010, but publisher will also release three titles this year
