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Activision launches parental education program

Publisher targets responsible parents with new video initiative

Call of Duty publisher Activision is launching a ratings awareness program designed to educate parents on their children's relationship with videogames.

The Ratings Are Not a Game initiative will be supported by Dr Cheryl Olson, co-director of the Centre for Mental Health and Media at Massachusetts General Hospital, and is designed to help parents make informed decisions on the games children play, as well as promote the ESRB.

"I'm pleased to partner with Activision on this initiative, and applaud their consideration for parents' concerns," commented Olson. "As a parent myself, I know there are so many things to worry about and not enough time, especially during the holiday season."

The promotion will produce seven videos based on different aspects of videogaming with the first two focusing on using games to teach puzzle solving, and how parents can identify appropriate games for their children.

"These videos give practical research-based advice on how to help your kids - and your family - get more out of videogames, and how to watch for and limit electronic gameplay," added Olsen.

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Latest comments (5)

Alex Wright-Manning Senior Talent Acquisition Specialist, Datascope7 years ago
Hmm. The actions of a concerned and responsible publisher, an attempt to finally generate some positive press or simply deflecting attention from the incoming slaughter of innocents in MW2 and vast price hike that parents will have to deal with come Xmas? Spin, spin and spin again....
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Nik Love-Gittins Senior Character Artist, FreeStyleGames7 years ago
Jeez dude, what's the weather like up there ?
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Alex Wright-Manning Senior Talent Acquisition Specialist, Datascope7 years ago
Haha. You should be asking how it is down here. I'm in a pit of cynicism rather than on a pedestal Nik. ;)

Oh, and aren't Activision your publishing partner at Freestyle? :)

Edited 2 times. Last edit by Alex Wright-Manning on 3rd November 2009 4:58pm

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Nik Love-Gittins Senior Character Artist, FreeStyleGames7 years ago
We ( Freestyle ) are part of the Activision family...so I guess my views might be a tad biased :)
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Alex Wright-Manning Senior Talent Acquisition Specialist, Datascope7 years ago
And a valued part of the corporate giant i'm sure. Nothing wrong with having bias towards your employers; especially if they're helping you bring top product to market! :)

Picked up DJ Hero last week, but must confess i'm a long way from becoming a full on 'scratch pervert'! I think studies should be done on whether women are better at these action titles, because my other half wouldn't know which way up to hold a joypad, but is a complete demon when it comes to ripping it up on GH & DJH! Back to Halo for me.....
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