Sections

Nintendo wary of potential Switch shortages this holiday

Reggie Fils-Aime says "supply chain is there" but is cagey about whether platform holder will meet demand

Nintendo remains confident that Switch will continue to sell well, but it's main focus is ensuring enough units are in the channel in the run up to Christmas.

Speaking at a Variety event, Nintendo of America president Reggie Fils-Aime found himself unable to promise that Switch supplies will meet demand in the months to come.

The platform holder has previously said it hopes to sell 10m units by the end of the current financial year.

"Certainly the demand is there, and our supply is there [to meet that 10m goal]," Fils-Aime told attendees. "Are we going to have enough for the holiday? That's what we are focused on."

Nintendo has been accused by some of artificially creating shortages to ramp up demand - an argument we dismantled earlier this year. It could be argued that Fils-Aime's comments are an effort to motivate potential buyers to purchase a Switch as soon as possible, but with a strong line-up ranging from Super Mario Odyssey to the surprise reveal of LA Noire for Switch, the platform holder already has plenty to promote and excite people.

Switch was launched quietly, almost cautiously (at least compared to previous console launches) back in March, and went on to sell 2.74 units if its first month alone - over a quarter of the way to it's first-year goal of 10m. It has since gone on to sell 1.5m units in its home territory of Japan in less than half the time it took PS4 to reach the same milestone.

During the event Fils-Aime also reiterated that mobile efforts like Super Mario Run have helped introduce the Nintendo brand in markets where the platform holder has yet to sell hardware, that virtual reality has yet to deliver experiences "that are truly fun" and that the potential for augmented reality as shown by Pokémon Go are something the company is watching with interest.

Related stories

Nintendo shares riding nine-year high

Stock price closes the day up 7% as Switch maker tests heights not seen since the Wii's heyday, considers Chinese expansion

By Brendan Sinclair

Doom, Wolfenstein II and Honor of Kings boost Switch third-party line-up

Bethesda shows its commitment, while Tencent is bringing China's most popular game to the platform as Arena of Valor

By Matthew Handrahan

Latest comments (1)

Richard Browne Partner & Head of Interactive, Many Rivers Productions12 days ago
Argument you dismantled incredibly poorly. In other news Switch's are beginning to be seen in the wild in Southern California now . . just in time to ramp up for Mario. How strange there haven't been any for sale for months . . . not that I have a problem with this, drip feeding retail before Mario is incredibly smart ; Switch is going to be able to blow it away this Christmas.

Edited 1 times. Last edit by Richard Browne on 8th September 2017 8:48pm

0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.