Blizzard has officially confirmed it has ceased working on massively multiplayer game Titan, a project that was first revealed in 2007.
"We didn't find the fun," Blizzard CEO Mike Morhaime told Polygon.
"We didn't find the passion. We talked about how we put it through a reevaluation period, and actually, what we reevaluated is whether that's the game we really wanted to be making. The answer is no."
The game was never officially announced, and first surfaced as a job advert in 2007. In May last year Blizzard was reported to be looking at a new direction for Titan and that staff on the project had been reduced to a core team of 30.
"The discipline of knowing when to quit is important," added Blizzard's senior vice president of story and franchise development Chris Metzen. He also called the decision an "excruciating" one.
"We were losing perspective and getting lost in the weeds a little. We had to allow ourselves to take that step back and reassess why the hell we were doing that thing in the first place."
The decision is not one that bodes doom and gloom for the company, rather one that shows it has the confidence to play to its strengths in the modern-day MMO market. The company is currently riding high on the success of its free-to-play card battler Hearthstone, which now has over 20 million players.