Watch Dogs sells 4 million in first week

Ubisoft proclaims open-world action game the best-selling new IP at launch in gaming history

Ubisoft continued its Watch Dogs victory lap today, announcing that the game sold through 4 million copies in its first week, setting a new game industry record for most sales in that span by a new intellectual property.

Watch Dogs not only topped the performance of previous new IP, but it was also the best first-week sales total of any Ubisoft game ever, and apparently with room to spare. The last game Ubisoft hailed as its best launch ever, Assassin's Creed III, sold through 3.5 million in its first full month on shelves.

Though it might go without saying, Ubisoft has no intention of making Watch Dogs a one-and-done franchise.

"With such strong sales momentum and positive feedback from gamers, Watch Dogs has positioned itself as the must-have game of the moment," Ubisoft senior director of marketing and communications Lucile Bousquet said. "We're really proud of this achievement, and are confident that the Watch Dogs brand has a promising future."

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Latest comments (11)

Paul Jace Merchandiser 2 years ago
I've been predicting this for awhile now and Watch Dogs didn't disappoint. It's going to be very difficult for Destiny to beat those first week numbers but it should also do fairly well. Anyway, congrats to Ubisoft on a very successful launch. Another franchise has just been born.
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Greg Wilcox Creator, Destroy All Fanboys! 2 years ago
Oddly enough (or perhaps not), the audience for Destiny (to my eyes, at least) is going to be a different bird altogether. That and the online-only nature of that IP will keep it OUT of more hands. It'll do well, but I think some folks won't touch it because it can't be played solo or offline like Watch Dogs can.
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Nick Wofford Hobbyist 2 years ago
I tend to agree. I love Bungie to death, but Destiny doesn't seem to have any hype attached to it. Now, overhype is definitely a concern, but you can't overcompensate and just not advertise your game. You need to get a core group of people worked up about the game to spread the word, and I haven't noticed anything like that about Destiny. We'll see how it does.

As for Watch Dogs, I'm insanely pumped that a new IP can bring in these numbers. It should really spur some good development at other AAA publishers.
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Cale Barnett Animator 2 years ago
Is there a breakdown of these sales over the different consoles?

Would be interesting to see if any one particular machine is driving these sales.
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Neil Young Programmer, Rebellion Developments2 years ago
Is there a breakdown of these sales over the different consoles?

Would be interesting to see if any one particular machine is driving these sales.
Chart track do release a US-style per platform chart as well.

So PS4 first, XB1 second - both of which outsold MK8 by themselves. Even the last gen versions both beat their platform's version of minecraft.
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Ralph Tricoche Studying MA, CUNY2 years ago
To bad all that extra time didn't translate to a cohesive whole. This, my friends is further proof of capitalism through aggressive marketing. Release this game on its own merit Ubi would be seeing numbers closer to 1 million, perhaps.
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Eric Leisy VR Production Designer, Nike2 years ago
Agreed, Ralph - If this is anything, its a triumph of marketing and market strategy. There was such a huge build up for this title, in conjunction with its very choreographed E3 showing, which dubiously seems to have been a small vertical slice of the game with the settings really jacked to ultra - and you combine that with the dearth of AAA type releases (especially that purport to be 'next gen') its a bit like shooting fish in a barrel. Delaying the title was a great move to ensure it's release window didn't compete with any other title in its class.

Everyone really wanted this to be good, I think. The ideas and ambitions of this game are commendable, however, in practice it didn't quite come together. It's hard to point to anyone element as blatantly bad, but everything is a little off, or slightly misses the mark for me.

I get more of a "Saints Row" vibe than I do "Hacker GTA" vibe... The story is really flimsy, characterization is hardly there... This game seems really focus group / check box driven. It's kind of generic in its Art Direction. The Chicago setting - again - on the SURFACE it looks impressive, but it seems really oddly artificial and centered around the player character, and doesn't seem like an organic place like Liberty City, San Andreas, Etc... I think this game was in the oven for too long.

I hate saying these things, it always bums me out a little bit to say these kinds of things about other peoples work, and people deserve to get paid - but to me this isn't really a great harbinger of things to come. This game, to me, encompasses the white washed, focus group driven future of slight iteration and little innovation that a lot of us have been afraid of in relation to big budget AAA releases.

What was the innovation here? Hit X to hack? Truly...? It's really a bizarre bastard child of all of Ubisofts franchises smashed together, and playing it bothers me and makes me just want to play GTA or something that seems more focused. :)

I predict Destiny will do better than this. That is going to be a game that will blow the hinges off the bank.

Edited 1 times. Last edit by Eric Leisy on 4th June 2014 5:13pm

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Greg Wilcox Creator, Destroy All Fanboys! 2 years ago
I'm holding out for the Wii U version of Watch Dogs because I want that Gamepad to be used in ways the other consoles and PC haven't touched. If it's exactly the same experience and fails to do something the other versions do, I'd gather sales will be lower than expected. On the other hand, I can see it doing better than expected because it'll be seen as a "novelty" among new Wii U owners who didn't pick up the consolewhen it launched and missed out on the other Ubisoft and other "ports" that had some cool enhancements using that underused GamePad...
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Paul Jace Merchandiser 2 years ago
If Ubisoft is crafty they will release the Wii U version right around the time Destiny launches.
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Shane Sweeney Academic 2 years ago
GTA 5, Watch Dogs, Mario Kart 8, Titanfall... with Metacritic scores of 97, 80, 88, 86

AAA is dead.

Where have all the old nay saying industry commentators gone?
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Alfonso Sexto Lead Tester, Ubisoft Germany2 years ago

Yeah, we all miss Brucie ;)
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