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iPad Air is Apple's new tablet

iPad Air is Apple's new tablet

Tue 22 Oct 2013 6:14pm GMT / 2:14pm EDT / 11:14am PDT
Hardware

Newest iPad gets a new name, ships on November 1 across the world, starting at $499 - iPad mini gets Retina display also for $399

Apple

Established in 1976, Apple is a multinational corporation (corporate headquarters based in California)...

apple.com

At its press event today, Apple has just unveiled its new iPad, the iPad Air. It's the lightest full-size tablet to hit the market, weighing in at just one pound. It's also a good deal thinner, at just 7.5mm, which is 43 percent slimmer. It has the Apple A7 chip, also found in the iPhone 5S, yielding CPU and graphics performance that is doubled (8x faster than the original iPad from years ago).

Other important features include a 2X increase for game rendering, faster Wi-Fi with Mimo technology, a 5-megapixel camera, dual microphones, and a new FaceTime HD camera. Overall, the iPad Air will still offer 10-hour battery life. It'll come in sliver/white and grey/black configurations. Shipments start on November 1 around the world, including China right at launch. iPad Air will start at $499, while iPad 2 will be sold for $399.

Alongside the new iPad Air, Apple announced a new iPad mini, which as expected is getting a Retina display for its 7.9-inch screen. Similar to the iPad Air, it'll be powered by an A7 chip with 64-bit architecture, offering 4x faster CPU and 8x faster graphics. It'll also have a 10-hour battery, 5MP iSight camera, HD FaceTime camera, and come in the same color schemes. Prices start at $399 for a 16GB Wi-Fi model, or $529 with cellular support. The new iPad mini ships later in November, and the old iPad mini will be reduced to $299.

Apple said it's sold 170 million iPads to date. "I can't think of another product that's come so far so fast," remarked Apple CEO Tim Cook. He boasted that iPad is used more than four times as much as the competition's tablets combined, and he said that there are now over 475,000 iPad apps, custom designed, not "stretched out smartphone apps our competitors are doing." Earlier on, Cook also made another dig, saying the competition has been "confused" and "went after netbooks, trying to make PCs into tablets and tablets into PCs."

More news to come out of the Apple conference included a new line of MacBook Pros, a new Mac Pro desktop, and the pleasant surprise that upgrading to OS X Mavericks will be completely free for OS users, going as far back at the iMac from 2007. New versions of app suites like iLife and iWork will be made available for free as well for users looking to update from the older versions of the apps.

Apple noted that there have been 60 billion app downloads from the App Store, and devs have earned over $13 billion.

15 Comments

Rick Lopez
Illustrator, Graphic Designer

1,269 941 0.7
Still waiting for usb port and support for SD cards....

I really prefer Android based devices simply because they offer consumers more choice. I used to be someone who supported apple, but over the years there devices have been stripped of features. I really need an optical drive in my laptop, and they took it away. Id love more USB ports to connect my DJ and midi controllers too when I go play music.

At the end of the day Ive opted to alienate myself more and more from apple products. And I used to like there closed eco system of software and hardware, but now its so restrictive, because it attempts to have the consumer do everything through apple with out offering alternatives in software and places to purchase digital content.

This is why I lean more towards Android for its more open enviroment. I really like having more options that cater more to my needs, instead of having a company tell me what I need.

I regard OSX as the best operating system there is, but what good is it when I cant connect my peripherals to it because apple devices lack enough I/O interfaces such as USB or Firewire to do so and less inputs for memory drives such as optical drive or flash drives.

For all I care who knows I may be switching to Windows PC soon. Apple has streamlined there hardware so much its frustrating... what is next... eliminating all keyboards from laptops? or eliminating laptops all together in favor of the iPAD? When that happens I am done with Apple.

Dont even get me started on how the price their products... i mean for what its worth, this thing doest even have something to grab it with. Its like holding a piece of glass.

Edited 1 times. Last edit by Rick Lopez on 23rd October 2013 3:40am

Posted:9 months ago

#1

Nicholas Pantazis
Senior Editor

1,017 1,462 1.4
Popular Comment
Dear Apple, just a few tips:

1) The iPad Mini was already ridiculously overpriced. It looks even more ridiculous now that it is $50 more expensive fighting against more powerful, higher resolution, and more feature-rich tablets that are half to less-than-half the price. Good luck with that.

2) You can't just keep making things smaller, lighter, and more powerful. That is not innovative, and your products are getting boring. Putting the word "air" in the title may mean it will be less confusing for your droves of unwitting customers to express the product they want for once, but it's not going to excite anyone new.

3) I don't know what you mean by "used more than four times as much" but I'd like to see where you get those numbers, considering Android tablets are now more than 67% of the market (and that's an old estimate from 4 months ago, it's surely more than 70% now). You can scream into the wind all you want, but you're not going to convince people the iPad is the market leader any more than you can convince them Macs beat Windows PCs or the iPhone outsells Android phones. It's just not true, and you're going to end up with the same ~10% niche market share you've always had throughout your entire existence.

Posted:9 months ago

#2

Greg Wilcox
Creator, Destroy All Fanboys!

2,148 1,061 0.5
And that's why those ads on for the past year have reeked of quiet desperation and too much money spent on showing how "cool" and "relevant" their products are while paradoxically seeming as mundane as hell because Apple has become a name-branded lifestyle choice much more than the innovator it once was. Pretty much Everyone who has an Apple product seems to have one and the ones that do and like what they have will buy these new ones without a second thought and try to get their friends and/or family in on the "fun".

Posted:9 months ago

#3

Andrew Ihegbu
Studying Bsc Commercial Music

439 146 0.3
"At its press event today, Apple has just unveiled its new iPad, the iPad Air. It's the lightest full-size tablet to hit the market, weighing in at just one pound. It's also a good deal thinner, at just 7.5mm, which is 43 percent slimmer. It has the Apple A7 chip, also found in the iPhone 5S, yielding CPU and graphics performance that is doubled (8x faster than the original iPad from years ago).

Other important features include..."

Sorry but until you released the A7 info, which you don't even know the specs for because that is all just second hand info from Apple themselves, none of that info was important. do you really think anyone cares if their device is 15 or 20mm thick? Do you really think anyone goes "My gosh this tablet is too thick! I must get a new thinner one!" much less on GI.

Even the A7 info is redundant. It's the same info from the Apple press release, and we just came out of the Samsung scandal in which they were deliberately and silently overclocking their circuitry whenever you ran certain benchmark Apps. They shouldn't be trusted especially when they themselves won't even release the clockspeed and core count of their current chip, leaving it to us to hack our way into that knowledge. They put everything through their own testing process, so they can play around with geekbench and other examples or simply flag them to the OS the same way Samsung did.

Other than that, this whole thing is a non-event. Another example of Apple acting as stupid as many of it's customers and doing another TLF* release.

*Thinner, Lighter, Faster

Edited 1 times. Last edit by Andrew Ihegbu on 22nd October 2013 11:28pm

Posted:9 months ago

#4

Bruce Everiss
Marketing Consultant

1,692 594 0.4
Nokia announced far nicer devices yesterday.
http://www.bbc.co.uk/news/technology-24608498

Posted:9 months ago

#5
Jumping on the bandwagon, but do you guys/gals reckon the new unveil looks slightly plasticky/cheap?

Posted:9 months ago

#6

Adrian Herber

69 23 0.3
Probably the most relevant feature of the iPad Air is missing from this article: It's more than 1/3 lighter than the iPad3/4. The weight of a tablet is a metric that really does matter in daily use and 1/3 reduction is quite impressive, especially when all other specs have been bumped up.

Posted:9 months ago

#7

Robin Clarke
Producer

299 684 2.3
iPad Air is the size/weight the full size iPad always should have been.

iPad Mini Retina sounds like an amazing device.

Splitting hairs about prices and specs compared to other platforms always misses the point. The device is a platform for the software ecosystem. Usability is more important to the majority of customers than hackability.

Posted:9 months ago

#8

Tom Keresztes
Programmer

633 239 0.4
And now all their devices use the same SoC - the A7.
don't know what you mean by "used more than four times as much" but I'd like to see where you get those numbers, considering Android tablets are now more than 67% of the market (and that's an old estimate from 4 months ago, it's surely more than 70% now). Y
Apple only sold 17 million iPads, the 2nd was Samsung with 8.1. That was enough to have a 32% share for Apple, and 18% for Samsung. If you look at the sales history in previous quarters, Apple was outselling any other competitor by at least 1:4 so its not suprising to see such usage numbers.

I tried to link to the IDC report, but the forum seems to corrupt the link. This article links to the IDC report : [link url=""]http://9to5mac.com/2013/08/05/apple-drops-to-32-tablet-marketshare-in-q2-amidst-strong-yoy-android-growth/[/link]

Edited 9 times. Last edit by Tom Keresztes on 23rd October 2013 11:20am

Posted:9 months ago

#9

Nick Parker
Consultant

279 143 0.5
iPad Air getting closer to the Sony Xperia Tablet Z dimensions and Microsoft Surface Pro for a business market. Apple trying to take out all competitors except price is still an issue. I'm with Rick; I've been running an Android tablet for a few months to compare with iTunes/iCloud and I find, when hooked up with Google Drive, it's a simpler experience for all apps, not just entertainment, than iTunes/iCloud.

Edited 2 times. Last edit by Nick Parker on 23rd October 2013 1:55pm

Posted:9 months ago

#10

Sandy Lobban
Founder and Creative Director

312 196 0.6
As long as people can run richer content, Im cool with that.

Innovation aside, just think where we would be if they didnt come along with these devices and the marketplace. We'd be making games curated by the same old platform holders without any competition at all. Competition in this area can only be a good thing for software devs

Edited 1 times. Last edit by Sandy Lobban on 23rd October 2013 1:39pm

Posted:9 months ago

#11

Steve Peterson
West Coast Editor

107 72 0.7
I believe Apple was referring to stats about web usage from tablets, which does show the disparity between Android and iOS tablets. It's also important to remember that Apple isn't so concerned about market share, they want to keep profits high and stay at the premium end of pricing. These new tablets will do that...

Posted:9 months ago

#12

Edward Buffery
Pre-production Manager

148 96 0.6
Exactly! "Used four times as much as..." is a very different statistic than "Sold four times as much as...". I've honestly no idea how many tablets have been sold from different manufacturers, but I can say for sure that whenever I actually see a tablet being USED, it's almost always an iPad. The kind of products Apple sell are the kind that their target customers want to a) show off and b) get their money's worth by using all the time. That's also one of the reasons why there may be far more Android phones out there than iPhones, yet the average Apple user spends far more money on and in apps. FYI, I am not an Apple user myself and am not tempted to become one, just saying what I see.

Posted:9 months ago

#13

Adam Campbell
Associate Producer

1,148 928 0.8
The iPad Mini 2 is interesting seeing as its a lot cheper than the iPad Air yet it runs on the same hardware platform and provides a similarly high resolution display.

Whilst I do agree it would be nice to see more features and flexibility in Apple devices (to be frank, I've never bought one for a reason and currently push an Xperia Tablet Z and a Lumia 1020), I praise the form factor and aim to make more powerful device.

With at least equal same battery life and a drastically thinner, lighter frame. It does make a big difference to portability and usability as I've discovered with Sony's offering.

They have a good ecosystem going for them and whilst the hardware or software offering isn't perfect for everyone, it does have its merits.

Edited 1 times. Last edit by Adam Campbell on 23rd October 2013 10:10pm

Posted:9 months ago

#14

Maged Hamdy
Studying Computer Science

6 3 0.5
You repeat yourself too often.

- Too little USB ports
- No alternatives from the Walled Garden
- Used to be an Apple fan and now you're an Android fan

Doesn't warrant 6 paragraphs.

Posted:9 months ago

#15

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