EA taps "war chest" for mobile strategy
EA hoping to leverage Dungeon Keeper and Dragon Age IP in the mobile space
Electronic Arts has been killing it with their mobile games recently, with such titles as The Simpsons: Tapped Out and Plants Vs. Zombies 2 helping to put the publisher high on mobile top download charts. Now, EA Mobile is preparing to launch two mobile games that may help continue this success by connecting with existing intellectual properties Dungeon Keeper and Dragon Age. The [a]list daily spoke with the producers of these games about the design and marketing strategy.
Dungeon Keeper for iOS and Android is based on the hit game created by Peter Molyneux's Bullfrog Productions back in 1997 for Electronic Arts. "We started looking at the war chest of EA IP and we stumbled across Dungeon Keeper," said senior producer Jeff Skalski. "It was almost a no-brainer instantly that this game was long overdue to come back."
The game gives you the perspective of being the bad guy controlling a dungeon and fighting off the waves of heroes looking to pillage your creation. The theme of the game is, essentially, "It's good to be bad," said Skalski. The game transitioned well to touch devices, with EA Mobile redesigning the game to bring back all the classic elements and characters, but redoing the interface for touch. "When you were playing it with a keyboard and mouse you had that Hand of Evil on the screen and smack your imps with the back of your hand," said Skalski. "Putting it on a touch device was just kind of perfect."
Read more about Dungeon Keeper and get the scoop on Dragon Age at our sister site the [a]list daily.