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GTA V exceeds $1 billion in only 3 days

Rockstar's epic title is officially the fastest to reach the sales milestone of any entertainment property

Well, that didn't take long. After happily announcing day-one sales of $800 million, publisher Take-Two has now achieved the much sought after $1 billion sales mark with GTA V in just three days, according to the publisher's internal estimates. "We believe this marks the fastest that any entertainment property, including video games and feature films, has reached this significant milestone," the company said.

"Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," said Strauss Zelnick, Chairman and CEO of Take-Two. "We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V."

Call of Duty: Black Ops 2 was the last record holder, reaching $1 billion in 15 days. It'll be interesting to see how Call of Duty: Ghosts fares when it ships. Some analysts predicted that GTA V would reach $1 billion in sales during its first month at retail, but it's now clear that the title will generate figures well beyond that.

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Latest comments (7)

Pete Thompson Editor 3 years ago
Not surprised in the slightest..

Being a veteran gamer of the days when the ZX81 was first released ( I know I only look like I'm in my 20's ;)) and I consider GTAV as being, without a doubt, the best game I've played to date.. GTAIV was always fun online with friends but GTAV is just all round fun.. Can't wait to get online with it..

Edited 2 times. Last edit by Pete Thompson on 20th September 2013 5:51pm

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Well deserved, it's amazing.

p.s. Can I unsubscribe to these 'breaking news' mails?

Edited 1 times. Last edit by Laurens Bruins on 20th September 2013 5:50pm

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Rick Lopez Illustrator, Graphic Designer 3 years ago
No suprise and well earned. This is what happens when you take your time carving up a good game and not always listening to your shareholders.

This is also good for the game industry as a whole. First it will show people that there is money to be made. Second it will teach shareholders and executives to listen more to developers. I dont think GTA would have the same success as a yearly franchise.

Me Im waiting to buy it on PS4, if anybody has any news on this let me know. I know Rockstar has remained a bit mum about this. Im suspecting they are not going to offer any discount for people who bought current gen versions of the game and will sell it at full price for new generation consoles. So if anyone has further news on this let me know.

Edited 1 times. Last edit by Rick Lopez on 20th September 2013 7:10pm

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Show all comments (7)
Dean Kortenhoven Gaming and Tech News Writer 3 years ago
After his comment at the ME top innovators party, do you think Peter Molyneux is impressed yet? heh
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Paul Jace Merchandiser 3 years ago
I actually called this yesterday in this thread: http://www.gamesindustry.biz/articles/2013-09-18-gta-v-tops-USD800-million-on-day-one?utm_source=newsletter&utm_medium=email&utm_campaign=us-daily

I knew it was most likely going to be in the first week but I'm still impressed that they managed this in three days time. One can only imagine how much they will make in the first month and thru out Sept-Dec. Also, this is going to be damn near impossible for any other entertainment brand to top, even Call of Duty.
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Christopher Garratty Associate Counsel, Activision Blizzard3 years ago
Blah blah declining console market blah. Clearly there is life in the old business model yet. Personally I'm holding off till GTA Online appears but a great result for R*.
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Frank Trottier Analyst programmer 3 years ago
@Christopher Garratty "Blah blah declining console market blah. Clearly there is life in the old business model yet.". Indeed very glad about that. I don't believe in unilateral stategy only this or only that. I think there is room for everybody in an organic market. On a personal side note.. the first time I played GTA 1 or 2 on a Voodoo graphics card I said WTF is that s**t ? haha. I never played the other iterations though. I feel more drawn into Watch Dogs right now.
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