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Molyneux reveals "life-changing" prize to Curiosity winner

By Matthew Handrahan

Molyneux reveals "life-changing" prize to Curiosity winner

Tue 28 May 2013 7:42am GMT / 3:42am EDT / 12:42am PDT

Tap the story to find out what's inside

The destroyer of the final cubelet in 22 Cans' widely publicised Curiosty - What's Inside The Cube? experiment has won the right to act as god in the studio's next project, Godus, taking a cut of all money spent in the game in the process.

A video describing the prize was unlocked by Bryan Henderson, who tapped the final cubelet in Peter Molyneux's first project since leaving Microsoft to form 22 Cans last year. In the 150 days that Curiosity was live, more than 4 million people tapped 25 billion cubelets, all in an effort to reveal the supposedly "life-changing" secret at its centre.

"We have been absolutely blown away by how the world has embraced this experiment. And that's exactly what it was: an experiment," said Molyneux in the video.

"I said - and I'm known for these things - I said there's something amazing inside, something life-changing inside. Well, this is what this video is about... How can anything be worth all of that effort?"

And yet Molyneux may well have delivered on one of his famously high-minded promises: Bryan Henderson has won the right to play the ultimate deity in 22 Cans forthcoming god game, Godus, deciding the its moral code and the rules by which it is played. In addition, every time a player spends money in Godus, Henderson will receive, "a small piece of that pie."

"That, by any definition of the words, is life-changing," Molyneux added. "You will have fame, you will have fortune, and you will have the power to introduce morals into a game.

"I hope that you'll find that this is worth the sore fingers you may have gained through tapping, and I hope the world agrees with me that it is a worthy prize."

Project Godus was partially funded by a Kickstarter campaign last year, but it was far from a runaway success. The game still hadn't reached its 450,000 target with just 50 hours on the clock, though a burst of interest in the final days ultimately pushed it to 526,563.

From Recommendations by Taboola


James Prendergast Research Chemist

783 492 0.6
Amazing. A simply unique prize. Well done to 22 cans for actually delivering on that promise - as impossible and lofty as it sounded when it was announced. Also, the amount of data that has come out of "Curiosity" must be quite substantial from social aspects of gaming to psychological profiling of the microtransaction and microdetraction models.

Posted:3 years ago


Antony Johnston Writer & Narrative Designer

112 18 0.2
Bravo, guys. Nicely done.

Posted:3 years ago


Brian Smith Artist

203 103 0.5
Sounds like a decent reward for the cube winner but can it really be described as 'life changing'. Sure, it has the potential to be but that all depends on level of success for Godus I suppose. Here's hoping for the winners sake it's a winner too.

I wonder whether the winner was a longterm tapper or someone who just logged on at the end and got lucky. My gut feel was that the winner would be someone who just got lucky in the last hours. There must have been busloads watching for the end... I was.

Posted:3 years ago


Anthony Gowland Consulting F2P Game Designer, Ant Workshop

322 1,408 4.4
Popular Comment
"Do some design work for us in return for a revenue split". How many people on this site live this remarkable life changing experience every day?

Posted:3 years ago


James Prendergast Research Chemist

783 492 0.6
@ Anthony. I'm more realistic in the expectations of the person:

22 cans: We give you three choices, do you want to do A, B or C?
Bryan: I choose C.
etc. etc.

It's unlikely Bryan will be doing any heavy lifting, just providing some controlled feedback.

Posted:3 years ago


Greg Knight Freelance Developer

59 63 1.1
Let's hope he doesn't have to sign anything to work on Godus...

1] Hours 9 to 5 but expected to work extra hours as the project dictates.
2] You are not to work for anyone else whilst contracted to 22 Cans.
3] All work produced whilst in contract belongs to 22 Cans.

etc etc

Posted:3 years ago


John Owens CEO, Wee Man Studios Ltd

1,036 1,355 1.3
Curiosity was a tough job interview :-)

But I suppose if the interview is for the position of ultimately deity then that's fair enough.

Well done Peter that is mega cool.

Posted:3 years ago


Todd Weidner Founder, Big Daddy Game Studio

527 1,327 2.5

Posted:3 years ago


Colin Payne game designer; artist

22 24 1.1
Didn't the video reveal make reference to "Until the end of your reign"?

Won't Godus be a game about being a god?

Will Godus be a game in which players get to compete for control of the game, and define the rules?

Will Bryan Henderson just be the first guy at the top?

I don't know, but that could be cool.

Posted:3 years ago


Paul Jace Merchandiser

1,199 2,048 1.7
That really is a unique prize.

Posted:3 years ago


Dan Howdle Head of Content, Existent

281 815 2.9
I like my news more ironic than this. Can I get some irony please, Matt? Like, this guy Henderson; what if he were already a videogame deity of some kind? Like that guy in the states who won the lottery twice.

Posted:3 years ago


Bruce Everiss Marketing Consultant

1,692 595 0.4

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