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Dead Island sells 5 million

Publisher thinks innovation was the key for zombie game

Deep Silver's Dead Island has sold-through more than five million digital and physical units since its release in September 2011.

"This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises," said parent company Koch's Menno van der Bil.

Dead Island first made an impression with its dramatic trailer, that, while skipping any actual gameplay, won interest with the fate of a family on the doomed holiday resort.

The game, developed by Polish studio Techland, has not been without its controversies though. First the incorrect version of the game, one riddled with bugs, was uploaded to Steam by mistake. Soon after Steam users found a line of code referring to a "Feminist Whore" skill for one of the characters.

"The continued success of Dead Island has proven that we're on the right track with our overall IP strategy for Deep Silver" added Koch CEO Klemens Kundratitz.

"This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises."

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Latest comments (5)

Ian Brown IT Developer / IT Infrastructure 3 years ago
After the many mixed reviews from people saying it was great and others that its was an unplayable mess I decided against buying it. A month or so ago I saw the GOTY edition for 10 on a well known retailers website. So I ordered 2 copies (one for my brother for Co-op) and If it was rubbish it wasn't a great loss.

I was shocked at actually how great the game was, the story...well i don't remember much of it and what I do remember wasn't that great, the visuals were on the whole nice (if showing the Xbox's graphical limits in parts) but it was the co-op that made it.
Running through a Zombie infested town with another, looking out for each other and occasionally ditching them when they were beyond help or using them as bait was fantastically good fun. On this basis alone my brother and I have preordered Rip tide and will be the doing the same thing all over again.

It's been a while since I've been able to play a co-op game for that long with out being bored and I can't wait for the next release!
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Adam Jordan Community Management/Moderation 3 years ago
I'm afraid the only reason Dead Island was a success was due to the co-op feature and maybe Sam B's top hit "Who do you voodoo?" ;)

The story, characters and voice acting weren't anything to write home about and although the cinematic trailer was powerful, it set a completely different tone than the game itself did.

Upon saying that, I have put 57 hours into the game, it is one of those games that can be left and picked up whenever you and a friend feel the urge to go on a zombie gutting spree and 5 million copies is certainly a milestone to celebrate. It will be interesting to see what they do with Riptide and if they make it different to the first or if they will go with the same formula (Like Valve did with L4D and L4D2)
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Patrick Williams Medicine and Research 3 years ago
I am amazed it sold this many after the devs admitted that their original trailer was a bait and switch.
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Paul Jace Merchandiser 3 years ago
I bought this game during a Black Friday sale at Best Buy for $10 for the GOTY edition. But I have yet to play it.
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Cameron Lourenco Studying Business Managemant, Conestoga College3 years ago
I decided against it given the GOTY edition was $20 Canadian, really didn't want to risk a glitchy mess that most of my friends said was boring. I wanted to see if Riptide would fair any better, it better given how much this glitchy game managed to sell. I don't get why the stupid developers couldn't have just made the game more like the demo given that's what everyone was thinking "I wish this game's story was more like the demo, instead it's an annoying, boring slog of crap". It shouldn't have been that difficult to do, to tell a good story with character development, it just shows a lack of talent and creativity at the dev's office.
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