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Retail

The Walking Dead sells 8.5 million episodes

The Walking Dead sells 8.5 million episodes

Mon 07 Jan 2013 8:42am GMT / 3:42am EST / 12:42am PST
RetailPublishingDevelopment

November and December sales boost pushes episodic series to new heights

Telltale Games' critically lauded The Walking Dead has now sold more than 8.5 million episodes, thanks to a large upswing in public interest at the end of the year.

Speaking to the Wall Street Journal, Telltale CEO Dan Connors claimed that November and December 2012 were the series' biggest months in terms of sales, proving the unique strengths of the episodic model when applied to a licensed property.

""It was the culmination of the product, the game of the year awards, the retail push, and it still has a ton of head room in it," he said. "Apple has featured us a bunch of times for each of the episodes, and it's in Apple's Hall of Fame."

"we have all this momentum and recognition from the five months leading up to the Christmas launch. Then the finale happens, and bam, it's picked up by a much wider spread"

While the series' iOS sales only comprised 25 per cent of the total, mobile also showed the largest growth when compared to the company's previous releases. Mobile was also more reactive to interest in the TV show, the second season of which aired as the game episodes were being released.

"What we've done is have this online buzz going from April to November, and then have this finale to top it off and have that be the biggest event that propels it into the mass market," Connors added. "It allowed us to capture all that early adopter audience but also gives us the momentum to build a product that can reach out to the mass.

"Instead of paying a bunch of money to drive a bunch of installs, we have all this momentum and recognition that comes from all the work we've done over the five months leading up to the Christmas launch. Then the finale happens, and bam, it's picked up by a much wider spread."

The Walking Dead was Telltale's most expensive project to date, costing around 40 per cent more than a typical episodic project. At the time of writing, the game's average revenue per user is around $16.

12 Comments

Dave Herod
Senior Programmer

527 786 1.5
I don't get what 8.5 million episodes means. It has 5 episodes but I only bought the game once. As each episode becomes available it just automatically appears in the game, you don't have to pay any more.

Posted:A year ago

#1

Jamie Read
Junior 3D Artist

127 64 0.5
I think they are treating them as separate episodes i.e.: if you paid for the 'season pass' as I did, that accounts for 5 episodes sold (as there is five episodes in the series). Some people may have only bought one to see what it was like and not bought any more after that.
Anyway, well deserved, it is a very good game.

Posted:A year ago

#2

Dave Herod
Senior Programmer

527 786 1.5
I didn't know you could buy individual episodes. On Steam the only option I was given was to buy the entire game. I assume this was on other platforms.

Posted:A year ago

#3

Matthew Handrahan
Staff Writer

118 89 0.8
@Jamie: That's the impression that I got. I'm not sure whether they're counting downloads of the free first episode as part of that figure, but from Connors' phrasing I don't think so. if it's accurate, the game has earned around $40 million in revenue, based on the average price-point across all platforms.

Posted:A year ago

#4

Peter Dwyer
Games Designer/Developer

482 293 0.6
Loved this game. Only the ending annoyed me. Especially as I saw the trap and still got forced to trip it (everyone who's finished the game will know what I mean). I even clicked on the board and not the walkie! I knew damned it I knew!

Posted:A year ago

#5

Dan Howdle
Head of Content

280 810 2.9
My congratulations to Telltale. This is richly deserved.

Posted:A year ago

#6
I've been a bit late to the party and just finished it yesterday. Well deserved indeed!
(p.s. I had to buy the episodes seperately on Xbox, didn't find a season pass. And the first episode was free.)

Posted:A year ago

#7

Dan Howdle
Head of Content

280 810 2.9
I did it on iPad, Laurens. Controversy!

Posted:A year ago

#8
You mobile gamers aren't real gamers! ;)

I tried it on my iPad 1, but it was absolutely unplayable, if it booted at all. No fault to Telltale though, Apple should really start allowing to only release on certain devices. Hell, I can't even browse GI.biz anymore without it crashing every few minutes. In any case, be wary, iPad 2 and up!

Edited 1 times. Last edit by Laurens Bruins on 7th January 2013 2:18pm

Posted:A year ago

#9

David Radd
Senior Editor

359 78 0.2
Great game experience, and it's wonderful that it's on so many platforms. The acclaim is richly deserved.

Posted:A year ago

#10

Nicholas Pantazis
Senior Editor

1,020 1,467 1.4
I bought it in the Steam sale. I think I paid $12. I'm only nearing the end of the first episode but so far it's great. Very unique experience.

Posted:A year ago

#11

Paul Jace
Merchandiser

935 1,410 1.5
I got the first episode free on XBL and loved every minute of it. I will soon be getting the retail release of all 5 episodes.

Posted:A year ago

#12

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