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iPhone 5 sells 2 million units on China debut

iPhone 5 sells 2 million units on China debut

Mon 17 Dec 2012 9:20am GMT / 4:20am EST / 1:20am PST
MobileHardware

Apple's device breaks three-day record in burgeoning market

Apple

Established in 1976, Apple is a multinational corporation (corporate headquarters based in California)...

apple.com

Apple's iPhone 5 sold a record 2 million units in its first 3 days on sale in China.

The figure is a clear demonstration of the growing importance of the Chinese market to consumer electronics companies: the iPhone 5 sold 5 million units in 3 days when it launched in 9 countries and territories in September, yet the device sold almost half of that number in China alone.

"Customer response to iPhone 5 in China has been incredible," said Apple CEO Tim Cook in a statement. “China is a very important market for us and customers there cannot wait to get their hands on Apple products.”

In addition to China, Apple is rolling out the iPhone 5 to a further 50 countries this month, including rapidly growing markets like Brazil and Russia.

7 Comments

Bruce Everiss Marketing Consultant

1,692 594 0.4
This is incredibly impressive.
Apple's corporate result for the current quarter are going to blow a lot of minds. And a lot of analysts will have egg on their faces.
iPad, iPad Mini and iPhone all selling as fast as they can be made.

Posted:A year ago

#1

David Radd Senior Editor, IndustryGamers

359 78 0.2
A good example of how high the ceiling is right now for Apple: their stock went down when sales for the last quarter met expectations... but didn't exceed them the way they had recently! The company will probably fall back to Earth in a couple of years due to competition, but right now it's flying high.

Posted:A year ago

#2

Doug Paras

117 61 0.5
Considering China has a population of 2 billion people I'm more underwelmed at those numbers.

Posted:A year ago

#3

Gary LaRochelle Digital Artist/Game Designer, Flea Ranch Games

64 54 0.8
Do those figures include counterfeit iPhones?

Posted:A year ago

#4

Bruce Everiss Marketing Consultant

1,692 594 0.4
@Doug Paras

Look at the income distribution in China and it becomes a lot more impressive.

http://www.bloomberg.com/news/2012-12-17/china-may-delay-plan-to-reform-income-distribution-caijing-says.html



And a good Economist article: http://www.economist.com/blogs/freeexchange/2011/05/inequality_china

Posted:A year ago

#5

Peter Dwyer Games Designer/Developer

482 293 0.6
@Bruce

2 million is way below what Apple expected to sell hence the stock price drop. These sales figures are totally under-whelming. Not suprising either given that only America really thinks the iPhone is anything special. The prices Apple like to command are a bit of a nonsense in China. The land where everything is built anyway! So getting cheaper and better is a matter of crossing the road.

Posted:A year ago

#6

Bruce Everiss Marketing Consultant

1,692 594 0.4
@Peter Dwyer

The Financial Times does not seem to share your perspective on this: http://www.ft.com/cms/s/0/aa66fdc4-47f1-11e2-8c34-00144feab49a.html#axzz2FOevAzWW

Posted:A year ago

#7

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