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iPhone 5 sells 2 million units on China debut

By Matthew Handrahan

iPhone 5 sells 2 million units on China debut

Mon 17 Dec 2012 9:20am GMT / 4:20am EST / 1:20am PST

Apple's device breaks three-day record in burgeoning market


Established in 1976, Apple is a multinational corporation (corporate headquarters based in California)...

Apple's iPhone 5 sold a record 2 million units in its first 3 days on sale in China.

The figure is a clear demonstration of the growing importance of the Chinese market to consumer electronics companies: the iPhone 5 sold 5 million units in 3 days when it launched in 9 countries and territories in September, yet the device sold almost half of that number in China alone.

"Customer response to iPhone 5 in China has been incredible," said Apple CEO Tim Cook in a statement. “China is a very important market for us and customers there cannot wait to get their hands on Apple products.”

In addition to China, Apple is rolling out the iPhone 5 to a further 50 countries this month, including rapidly growing markets like Brazil and Russia.

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Bruce Everiss Marketing Consultant

1,692 595 0.4
This is incredibly impressive.
Apple's corporate result for the current quarter are going to blow a lot of minds. And a lot of analysts will have egg on their faces.
iPad, iPad Mini and iPhone all selling as fast as they can be made.

Posted:2 years ago


David Radd Senior Editor, IndustryGamers

360 80 0.2
A good example of how high the ceiling is right now for Apple: their stock went down when sales for the last quarter met expectations... but didn't exceed them the way they had recently! The company will probably fall back to Earth in a couple of years due to competition, but right now it's flying high.

Posted:2 years ago


Doug Paras

117 61 0.5
Considering China has a population of 2 billion people I'm more underwelmed at those numbers.

Posted:2 years ago


Gary LaRochelle Digital Artist/Game Designer, Flea Ranch Games

97 114 1.2
Do those figures include counterfeit iPhones?

Posted:2 years ago


Bruce Everiss Marketing Consultant

1,692 595 0.4
@Doug Paras

Look at the income distribution in China and it becomes a lot more impressive.

"The Gini coefficient, an index measuring income inequality, was 0.61 in 2010, the center’s study showed. The index ranges from 0, which represents perfect equality, to 1, which implies perfect inequality. Readings above 0.4 are used by analysts as a gauge of the potential for social disturbances."

And a good Economist article:

Posted:2 years ago


Peter Dwyer Games Designer/Developer

490 302 0.6

2 million is way below what Apple expected to sell hence the stock price drop. These sales figures are totally under-whelming. Not suprising either given that only America really thinks the iPhone is anything special. The prices Apple like to command are a bit of a nonsense in China. The land where everything is built anyway! So getting cheaper and better is a matter of crossing the road.

Posted:2 years ago


Bruce Everiss Marketing Consultant

1,692 595 0.4
@Peter Dwyer

The Financial Times does not seem to share your perspective on this:

Posted:2 years ago


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