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Google: Android is clear winner in the war with iOS

By Matthew Handrahan

Google: Android is clear winner in the war with iOS

Wed 12 Dec 2012 8:54am GMT / 3:54am EST / 12:54am PST

Eric Schmidt compares Android growth to Microsoft software boom of the Nineties

Google chairman Eric Schmidt believes Android is now emerging as a clear winner in mobile, racing past Apple's iOS in a manner similar to Microsoft in the desktop software market in the Nineties.

In an interview with Bloomberg, Schmidt claimed that more than 1.3 million Android devices are activated every single day. Apple's ecosystem is widely regarded as stronger and more lucrative for developers, but, according to Schmidt, Android is on course for victory due to sheer volume.

“This is a huge platform change,” he said. “This is of the scale of 20 years ago: Microsoft versus Apple. We're winning that war pretty clearly now.”

Schmidt supported his claims with new data from Gartner Inc., which showed that Android took 72 per cent of the mobile market in the third quarter.

“The core strategy is to make a bigger pie,” he added. “We will end up with a not perfectly controlled and not perfectly managed bigger pie by virtue of open systems.”

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Bruce Everiss Marketing Consultant

1,692 595 0.4
Then there is Windows Phone, which many think is the best mobile OS of the lot and which MS are putting billions behind.

Posted:3 years ago


Laurens Bruins Jaywalker, Jaywalkers Interactive

135 158 1.2
Apples and oranges.

Posted:3 years ago


Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,522 3,225 1.3
Popular Comment
Apples and oranges.
I wonder if Google gets tired of being called an orange.

Posted:3 years ago


Tom Keresztes Programmer

743 400 0.5
Apps still don't sell very well on the android market.

Posted:3 years ago


Laurens Bruins Jaywalker, Jaywalkers Interactive

135 158 1.2

Posted:3 years ago


Andrew Jakobs Lead Programmer

301 169 0.6
yeah android may be the winner in sheer volume, but for developers the ammount of different hardware and versions of android is stagering.. My Xoom is still at 4.01, but the latest devices are 4.1 and 4.2, still a lot of devices are 2.x or 3.x... With iOS you don't have that many different devices, but there are a lot of them sold..
I'm hate apple, but claiming Android is winning is not true IMHO...

Posted:3 years ago


Andrew Goodchild Studying development, Train2Game

1,292 456 0.4
There are £80 PAYG Android smartphones, that have replaced £80 dumbphones. All but the cheapest phones are smartphones, and most at that level are Android. But the majority of those £80 handsets will never see any money spent on them, and probably the only apps downloaded are free Angry Birds, eBay and the Cineworld app.

Posted:3 years ago


Nicholas Pantazis Senior Editor, VGChartz Ltd

1,025 1,486 1.4
Er... no one is spending very much on iOS either. If you hadn't noticed that's not a very healthy market, and only the top 15% are making anywhere near a sustainable income for a company.

And of course Android is winning. Sorry, but even the fragmentation argument is a load of bull.

Schmidt's comparison of Macs vs Windows is as perfect an analogy as humanly possible here. Are all Windows users using 7? No, less than half are. Almost half still use XP in fact. Heck, there are more people on Vista than OSX. Would anyone even a little bit sane argue that Macs/OSX are competitive in the home computer and laptop OS space? No. But Mac users spend more money per user, so it's OK! Oh... wait...

Yes indeed, the parallels are staggering. OSX is controlled, first party software. It's dominated by the open platform which ultimately appeals to a wider userbase on many bases (price, customizability, flexibility, power, hardware variety). And here we have iOS, a very controlled, successful operating system that will ultimately be relegated to, at best, 10-15% of the worldwide smart OS market on both tablets and phones, while the open OS continues to make massive gains at its expense.

You think Steve Jobs didn't see this coming? Did any of you actually read the biography? This is EXACTLY what he feared, and exactly why he made his thermonuclear war. Yes, iOS is a smoother experience, but it's also a locked down, and at this point very out-of-date experience, and its position in the market will be exactly like the position of Macs and OSX. Apple will make lots of money, and they'll be very successful, but they're not ever going to be the market king, and just like OSX, the extra money spent per user will ultimately matter much less when your userbase is 1/10th of your competition's. The only real wildcard left for Google in this race is Windows Phone 8... but it's probably too late for anything more than an "also ran."

Posted:3 years ago


Tom Keresztes Programmer

743 400 0.5
Are all Windows users using 7? No, less than half are. Almost half still use XP in fact.
I dont know where you got those number from, but according to Steam only 10.36% use XP and OSX (combined) is actually on Par with Vista (3.3%). If you look at the wikipedia os usage share, it shows slight different picture (no surprising that steam is primarily a gaming platform), XP being the 2nd with 21% behind Windows 7's 41 and OSX is trailing them with 8.54% . Surprising numbers are the mobile, iOS is at 9.46% and Android 4.8%. So either Android users dont use wikipedia, or the wast majority of Android devices are not used for browsing - or as somebody suggested, majority of them are not really used as smartphones.
Also, i see no proof that the Android suddenly became a viable platform. . Android is a good business for Google - they are harvesting data.

Posted:3 years ago


Greg Wilcox Creator, Destroy All Fanboys!

2,610 1,686 0.6
Tom, that's Steam users and XP, not everyone else who doesn't have a Steam account who still uses XP (which is a lot more than I bet Microsoft is willing to say)...

Posted:3 years ago


Tom Keresztes Programmer

743 400 0.5
but do they still buy PC games ?

Posted:3 years ago


Dharmesh Raithatha Product Manager, Mind Candy

1 0 0.0
Fragmentation on android is probably bad for other people in the ecosystem but not for google. Android is a fragmented system but has dominant share of the market and you are probably going to end up writing web apps within chrome if you want to reach everyone cheaply. It will be easier for Google to monetise this long tail of users with crappy phones.

Posted:3 years ago


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