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THQ bosses spend big on their own Humble Bundle

THQ bosses spend big on their own Humble Bundle

Mon 03 Dec 2012 8:48am GMT / 3:48am EST / 12:48am PST
Development

Rubin and Farrell both chip in, THQ stock rises 40 per cent

It seems one of the biggest supporters of the Humble THQ Bundle is the company's CEO Brian Farrell, who paid $1650 for the collection of titles.

He is closely followed by World of Tanks developer Wargaming.net, which has paid $1600, and Jason Rubin, THQ's president, has also helped out, paying $1050 for the collection of games.

Contributors can choose to pay anything for $1 for the collection of six games (seven if they pay over $6) and can choose to split their contribution between THQ, charities the American Red Cross and Child's Play, and Humble Bundle, Inc.

"My donation was 100 per cent charity," tweeted Rubin. "That should not be interpreted as a recommendation to others on their split."

RAD Game Tools, localisation company LocDirect and various employees of middleware company Havok have also all contributed $1050 to the bundle's total. The biggest spender is a mysterious contributor, McJohn, who has paid $1650.01 to secure his place at the top of the leaderboard.

The Humble Bundle seems to have been a good move for the troubled publisher, its stock rose by 37.96 per cent on release day to over $1.60 a share. By close of the market on Friday it was back down to $1.45 a share, but that's still an improvement on the pre-bundle price of $1.07 on November 28.

There are nine days left to purchase the bundle, which at the time of writing has sold 576117 copies and made over $3 million. The average purchase price is currently $5.64.

13 Comments

gi biz
;,pgc.eu

341 51 0.1
lol

Posted:A year ago

#1

Sam Maxted
Journalist / Community / Support

155 65 0.4
There's no way the share price should be affected so heavily by this. I'd be interested in how much money THQ has actually seen as a result of this promotion, but the website doesn't show those figures. By default it's 65%, but I'd imagine a lot of people will be cutting THQ out of the equation and giving everything to charity, as above.

EDIT: I know THQ will be hoping that people buy the DLC for one or more of these games through Steam, but even taking that into consideration that's one hell of a jump in the company's share price.

Edited 1 times. Last edit by Sam Maxted on 3rd December 2012 1:11pm

Posted:A year ago

#2

Andreas Gschwari
Senior Games Designer

558 607 1.1
Popular Comment
I find this news utterly brilliant. Not only is a lot of money going to a good cause, but it also shows a Company/Publisher is using assets they have to try and generate revenue, without abusing customers. It's a fantastic idea to get their games out to new customers who might have hesitated until now to play some of their great franchises.

Posted:A year ago

#3

Stephan Schwabe
Multichannelmanagement

74 34 0.5
Looks like thq is back in track! Love that the shareholders trust this company!

Posted:A year ago

#4

Barrie Tingle
Live Producer

374 147 0.4
I have to say, when I bought this Humble Bundle I did put more money into going to THQ than the charities which is a first. I owned most of the games already but had to buy the bundle just because.

Long live Saints Row :)

Posted:A year ago

#5

James Wells
Gaming Contributor - digboston.com

72 32 0.4
I paid $6 or so and put over $5 to THQ, maybe .50 to charity and whatever negligible change was left over to Humble folks. My rationale being the publisher's sticking their neck out with this bundle, a real last-ditch effort to raise some capital, it seems, so I'm supporting them the most.

Posted:A year ago

#6

Bonnie Patterson
Freelance Narrative Designer

159 431 2.7
Completely agree with Andreas Gschwari that a good back-catalogue should never be allowed to languish and die. *cough cough Bethesda, bug fix and re-release Arena and Daggerfall, and you can have this arm and leg I'm not using cough cough*

At any rate, this gambit worked on me. I am now nicely stocked with Xmas pressies for my friends who have been denied some of these wonderful games, and yes, I did go and buy an enormous pile of DLC. Rawr! C'mon THQ!

Posted:A year ago

#7

Hugo Trepanier
Senior UI Designer

156 144 0.9
I didn't participate on the Humble Bundle deal because I no longer game on PC but I thought now was a good time to buy my copy of Saints Row The Third on Xbox 360 :) Their recently released full package includes all DLC and is decently priced. Go THQ!

Posted:A year ago

#8

Sean Kauppinen
Founder & CEO

45 47 1.0
Good luck to THQ - it would be great if they make the transition and can regain their position in the industry.

Posted:A year ago

#9

James Berg
Games User Researcher

156 203 1.3
Bought SR:Third for the third time through this one. Agreed with everyone above, this is a great bundle, and a nice way to support THQ and charity.

Posted:A year ago

#10

Emily Rose
Freelance Artist

80 34 0.4
I always give the majority to the devs on these bundles, they did most of the work afterall. :p

Surprising jump in share price, but I really hope this pans out for THQ.

Posted:A year ago

#11

Stephen Woollard
Online Infrastructure Specialist

146 71 0.5
All I want for Christmas is Metro Last Light.

And my two front teeth.

And you (OK that probably came out slightly creepier than I intended, unless of course anyone's interested, in which case; rawr!)

Posted:A year ago

#12

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