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Assassin's Creed III Ubisoft's most preordered game ever

Assassin's Creed III Ubisoft's most preordered game ever

Thu 25 Oct 2012 4:30pm GMT / 12:30pm EDT / 9:30am PDT
RetailGames

Publisher says latest stealth action game has doubled up its previous best, Assassin's Creed Revelations

Historical stealth action game Assassin's Creed III has made a little history of its own, as Ubisoft today confirmed the game has become the company's most preordered title to date.

While Ubisoft did not give a number for the game's preorders, it did note that they more than doubled last year's Assassin's Creed Revelations, the game it toppled for the title. Preorders at GameStop lagged slightly behind, with the retail chain reporting reservations not quite twice as high as Revelations.

The Assassin's Creed franchise has sold a total of more than 40 million copies to date. While the mainline franchise is just now reaching its third full installment, Ubisoft has produced two side-stories for consoles, as well as multiple spin-offs spanning the Nintendo DS, PSP, mobile platforms, and Facebook.

Preorders aren't the only company records Assassin's Creed III is setting. When the game launches October 30, it will reap the benefits of the largest marketing commitment in Ubisoft history. A PlayStation Vita spin-off, Assassin's Creed III: Liberation, is also set for launch that day.

5 Comments

Morville O'Driscoll
Games Blogger & Journalist

1,374 1,024 0.7
Obvious question:

How far in advance did pre-orders start for Revelations, and how far in advance for 3? Obviously, a longer lead-in time for pre-orders means more pre-orders, so this is... kind of not surprising? Or is it?

Context. It's what's for breakfast.

Posted:A year ago

#1

Hugo Dubs

164 24 0.1
AC3 promotional campaign started more than a year ago and remain intensive... According to other article, it's the most expansive campaign Ubisoft ever did. Assuming this, It seems normal that they will sell more AC3 games

Posted:A year ago

#2

Anthony Shelton
Writer and Podcaster

6 4 0.7
It certainly seems normal, but I think the news comes most significant that the dry reception of Revelations didn't deter people from wanting to buy AC3. Of course, that comes from marketing, but the game does look decent enough to not be too skeptical. Still, you could never tell how bland Revelations was going to be until you played it.

Posted:A year ago

#3

James Prendergast
Research Chemist

730 410 0.6
A direct correlation between marketing and sales/pre-orders?

Who knew!

:)

Edited 1 times. Last edit by James Prendergast on 26th October 2012 11:20am

Posted:A year ago

#4

Patrick Frost
QA Project Monitor

383 175 0.5
Does help that it's going to be on a third (or fourth?) platform this time as well.

Posted:A year ago

#5

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