Sections

Ubisoft's Far Cry 3 skin for Minecraft made with Mojang approval

Similar projects not ruled out for future, says indie developer

Ubisoft's guerilla marketing tactic of producing a Far Cry 3 skin for Mojang's Minecraft was done with the approval of the indie developer, which hasn't ruled out similar projects in the future.

The pack, which will release for the PC version of the game on October 26, the same day as Windows 8, will add various elements of the open-world shooter to the block-based indie smash, potentially reaching millions of customers worldwide.

"This pack allows users to explore and survive the Minecraft experience through the warped lens of Far Cry 3, with modifications to all aspects of the original game, including environments, weapons and tools. Discover key Far Cry 3 locations and characters, including Vaas, Jason and Citra, all completely redesigned in Minecraft style."

Mojang business development director Daniel Kaplan told GamesIndustry International that: "They have our permission to do the skinpack and maps for PC. I dont know if we will do more like these, it depends from project to project."

It's unknown whether Ubisoft paid any money to Mojang for the deal.

Canny marketing move or cynical cash-in? Have your say in the comments below.

Related stories

Ubisoft's developers "can't live with the threat" of Vivendi takeover

Michel Ancel explains the difficulty of staying focused in a time of great uncertainty

By Matthew Handrahan

"No more DLC that gamers have to buy for the full experience" - Ubisoft

Ubisoft's VP of live operations Anne Blondel-Jouin on what Ubisoft has discovered from giving away Rainbow Six DLC

By Christopher Dring

Latest comments (2)

Kingman Cheng Illustrator and Animator 4 years ago
I hope that Ubisoft did pay Mojang for it, just seems like a matter of respect in my opinion if you're going to use someone elses game to promote yours. Hopefully this will also encourage other developers to do the same.

In any case looking forward to seeing how Far Craft turns out.
0Sign inorRegisterto rate and reply
Joe Winkler trained retail salesman, Expert4 years ago
Product placement in games for other games? Why not, if the features are good and fun to play it's a win/win situation for players. And as long as the consumer isn't forced to use/play the add.
That's why Microsoft put demo versions of kinect games on other kinect games.
I agree with Cheng on this one: As long as the big fish pays the smaller one, it should be fine.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.