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Ubisoft's Far Cry 3 skin for Minecraft made with Mojang approval

Ubisoft's Far Cry 3 skin for Minecraft made with Mojang approval

Wed 17 Oct 2012 8:58am GMT / 4:58am EDT / 1:58am PDT
Marketing

Similar projects not ruled out for future, says indie developer

Ubisoft's guerilla marketing tactic of producing a Far Cry 3 skin for Mojang's Minecraft was done with the approval of the indie developer, which hasn't ruled out similar projects in the future.

The pack, which will release for the PC version of the game on October 26, the same day as Windows 8, will add various elements of the open-world shooter to the block-based indie smash, potentially reaching millions of customers worldwide.

"This pack allows users to explore and survive the Minecraft experience through the warped lens of Far Cry 3, with modifications to all aspects of the original game, including environments, weapons and tools. Discover key Far Cry 3 locations and characters, including Vaas, Jason and Citra, all completely redesigned in Minecraft style."

Mojang business development director Daniel Kaplan told GamesIndustry International that: "They have our permission to do the skinpack and maps for PC. I dont know if we will do more like these, it depends from project to project."

It's unknown whether Ubisoft paid any money to Mojang for the deal.

Canny marketing move or cynical cash-in? Have your say in the comments below.

2 Comments

Kingman Cheng Illustrator and Animator

954 183 0.2
I hope that Ubisoft did pay Mojang for it, just seems like a matter of respect in my opinion if you're going to use someone elses game to promote yours. Hopefully this will also encourage other developers to do the same.

In any case looking forward to seeing how Far Craft turns out.

Posted:2 years ago

#1

Joe Winkler trained retail salesman, Expert

171 4 0.0
Product placement in games for other games? Why not, if the features are good and fun to play it's a win/win situation for players. And as long as the consumer isn't forced to use/play the add.
That's why Microsoft put demo versions of kinect games on other kinect games.
I agree with Cheng on this one: As long as the big fish pays the smaller one, it should be fine.

Posted:2 years ago

#2

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