Microsoft announced today prior to the NPD report for August that its Xbox 360 console has sold 193,000 units for the month, marking the 20th consecutive month as the top-selling current-generation console in the US.
Microsoft noted that Xbox 360 held 48 percent share of current-generation console sales, which is the 18th consecutive month that the system has held more than a 40 percent share of current-generation console sales in the US. Additionally, total retail spend on the Xbox 360 platform in August (hardware, software and accessories) reached $196 million. Microsoft said that consumers spent more on Xbox 360 products in August than they spent on the other two current-generation consoles combined.
Looking ahead to this holiday shopping season, Microsoft is quite bullish, commenting that "there has never been a better time to own an Xbox 360 than this holiday." The company expects big sales with top tiles like Halo 4, Forza Horizon, Dance Central 3 and Fable: The Journey. The push for Xbox for Windows 8, Xbox SmartGlass and Xbox Music will also start up soon.