With well over a billion downloads across multiple versions, Angry Birds has become a mobile sensation like no other, and Rovio hopes to continue its success with a new entry in the series later this month. Bad Piggies will launch on September 27 for iOS, Android and Mac. Windows Phone, Windows 8 and PC versions are also planned.
The game lets players take on the perspective of the pigs for a change, "with all new, never-before-seen gameplay - and not a slingshot in sight!"
"There's a lot of empathy towards the lovable enemies from the Angry Birds games, and we've been constantly asked: what about the pigs' side of the story?" said Mikael Hed, CEO of Rovio. "Bad Piggies gives you the chance to play as the second-most-loved characters in the Angry Birds universe, and explore this rich world through their green eyes."
"We've had a lot of fun creating a totally new and unique gameplay experience," said Petri Järvilehto, EVP Games at Rovio. "There's so much more to these pigs than what is seen in the Angry Birds games, and Bad Piggies is the first glimpse into what's going on in the imaginative and ingenious minds of the pigs."
GamesIndustry International recently spoke with Rovio about how "complacency kills" and the challenges in managing the world's biggest gaming brand.