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2.2 million PlayStation Vitas sold so far

2.2 million PlayStation Vitas sold so far

Tue 21 Aug 2012 9:00am GMT / 5:00am EDT / 2:00am PDT
Hardware

Head of PlayStation Germany confirms figure at Gamescom

Sony Computer Entertainment

Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...

playstation.com

Uwe Bassendowski, head of PlayStation Germany, has revealed the Vita has seen life-to-date sales of 2.2 million.

He confirmed the figure in an interview with PlayFront, in which he also suggested Sony had made an error marketing the handheld an older audience.

The news comes just days after Sony Worldwide Studios president Shuhei Yoshida said it was "too early" to consider a price cut for the Vita, and in a separate interview suggested Sony was struggling to get the content it wanted for the machine.

"We're having a more difficult time than we had anticipated in terms of getting support from third-party publishers, but that's our job."

Sony's Kaz Hirai reported Vita sales stood at 1.8 million in March 2012, but the company is still predicting that figure will hit 10 million by the end of the fiscal year next March.

"In this industry, you can't get too high or too low, because it moves very quickly," said SCEA boss Jack Tretton recently.

"I think there's an acceptable number - and [the number] we've sold: That's acceptable. If it was triple that, I'd be happier. If it was one-third, I'd be disappointed."

15 Comments

Jamie Read
Junior 3D Artist

117 52 0.4
I will get one when the price comes down a bit.
Also the target to sell 10m units by the end of March is kind of crazy. I don't see that happening to be honest.

Posted:A year ago

#1

Bruce Everiss
Marketing Consultant

1,716 598 0.3
Selling at half the rate of the PSP!

Posted:A year ago

#2

Daniel Hughes
Studying PhD Literary Modernism

410 455 1.1
That's pretty awful. 400,000 globally in one quarter? 3DS's pre-price cut and post-launch quarter was almost twice that, around 750,000, if memory serves. Can Sony really wait much longer to cut the price?

Posted:A year ago

#3

Jim Webb
Executive Editor/Community Director

2,210 2,049 0.9
Not possible to hit their fiscal year target sales without something very drastic (price cut). 6-7 million is the best they can hope for.

Edited 1 times. Last edit by Jim Webb on 22nd August 2012 12:15pm

Posted:A year ago

#4

Tom Keresztes
Programmer

632 223 0.4
They need cheaper games, not just cheaper hardware.

Posted:A year ago

#5
These sales are awful (which is obvious). The 3DS is selling 100k/week in Japan at the moment. Why would any 3rd-parties support the Vita?

And I presume this is the "shipped" figure (which is sales for Sony) - so how many units are in end-user hands? 1.5m?

If only the PSV would be able to play PSP games (discs).

Posted:A year ago

#6

Rick Lopez
Illustrator, Graphic Designer

1,203 816 0.7
just 2 million since release? Thats pretty bad. Im not suprised. It really is too expensive.

Posted:A year ago

#7

Jim Webb
Executive Editor/Community Director

2,210 2,049 0.9
To put this into perspective, the 3DS sold 4.4 million in the same time span at $250 and the Vita had a Christmas season in Japan already.

Posted:A year ago

#8

Nicholas Pantazis
Senior Editor

968 1,161 1.2
I'm the same as Adam. I play my Vita a lot, but it's mostly PSP and PSN games. I only own two actual retail Vita games (in comparison I own 9 retail 3DS games). It's got some real problems on the unique software front. There are a lot of ports and spinoffs and not a lot of games that feel like they're really built around the hardware. Tearaway looks excellent though and so does Assassin's Creed.

That said, no matter how many games they have, they're going to have trouble at that price point, especially with memory cards on top of the cost of the system.

Posted:A year ago

#9

Andy Samson
QA Supervisor

223 170 0.8
Not to mention the 3DS launched off peak and there was an earthquake. Right now the Vita's not just competing with the 3DS, I doubt the Vita would even make it to 5M by March next year since there are lots of things getting released this 4th quarter and the Wii U will just overshadow it.

Nintendo hasn't even revealed all their cards for the system while the Vita has already shown theirs. I think CAPCOM's going to make a huge announcement that will dig Vita's grave even deeper. SONY knows a price cut could be a double edged sword that could save it or bring it's early demise if they announce prematurely so denied the possibility. But it could still happen this year.

Posted:A year ago

#10
Like others have said, ti's a question of price. Sony need to drop the price, suck up the losses and just get it out there. It's a fantastic piece of hardware, but the high price point and the proprietary memory card are both mistakes. There's not a lot they can do about the latter now, but a console price drop, coupled with free decent sized memory cards, would be a start. FIFA's launching soon - pull out all the stops, get it out there as part of a super-discounted FIFA bundle. It really would be a shame to see the Vita fail, it really is a great piece of kit.

Posted:A year ago

#11

Craig Page
Programmer

381 216 0.6
They really just need some better games for it. $250 for a Vita bundle is reasonable, there was one a few weeks ago that included the wifi vita, Gravity Rush, and a $20 PSN card. And a bundle a month or two ago that included the wifi vita, any game, a 4GB card, and a case.

Posted:A year ago

#12

Preet D Bass
student

93 13 0.1
Everyone is saying this before its release this is going to sink. What is the result, just that. Everything thinking that a price cut is going to change Sonys luck is extremely native. Sony got away with it with the PS3.
The iPad HD sold, 1 Mil+ first day, this being only 3 months ago in the same economic climate we all in, at like $400+, you think a price cut is going to change that when consumers are willing to pay that much more. Target market is both similar but what you looking at is mainly 20-50 (iPad) & 20-30 (Vita). Consumers are just not interested in this & a price cut will not change this.
Simply put it, it cant even out do the DS in the gaming handheld market. It have no chance against smartphones & tablets. Devs with rather develop for them than Vita.

Posted:A year ago

#13

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