Battlefield Premium hits 800,000 registered players
Only two weeks in, EA's premium FPS service has almost reached a million users
EA's Battlefield Premium service for Battlefield 3 has enlisted more than 800,000 users since its launch two weeks ago. The service offers discounts and early access on the game's expansions, including the recently-released Close Quarters. EA Games Label executive vice president Patrick Soderlund told USA Today that the initial response to the service has pleased the publisher.
"We are very pleased with the performance so far. We're actually only two weeks into it, so it's a little early to tell how this is going to pay off," said Soderlund. "It certainly it looks very promising right now."
Soderlund also expects EA to launch more original properties down the line, as it did with Dead Space and Mirror's Edge for this console generation.
"If we think we can live off of our existing brands and that only, I think it will not only be costly, but a short-lived mistake," he said. "I still think there's a lot of creative juice in brands like Battlefield and Need For Speed and a bunch of our franchises, but I also do think there's a lot of room for new intellectual properties. We are investing in that today, and you will see new IPs from EA and the Games label in the future."