Trade association UKIE now has 100 members, a milestone that represents a doubling of membership over the past 12 months.
"2011 has been another exciting year of seismic changes within our industry," said chairman Andy Payne.
"We are now the only trade body to represent the wider interactive entertainment industry - our members are developers, publishers, format holders, retailers, distributors and academic institutions."
More than 50 per cent of its members are non-publisher interactive entertainment business.
"We've delivered more services, whilst reducing our costs - delivering better value for our members. We shall continue to be right on the shoulder of the industry, ensuring we make the UK the very best place to develop and publish games and interactive entertainment."
The news was delivered at the UKIE AGM, were it also pledged to do more for members, providing more events, market data and in supporting the Livingstone-Hope Next Gen Skills coalition.
It's also dropping membership subscriptions by around 10 per cent per member, and introducing a new entry point of £500 for smaller businesses.