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Modern Warfare, Battlefield to generate $1.4 billion in Q4

By Matthew Handrahan

Mon 24 Oct 2011 9:42am GMT / 5:42am EDT / 2:42am PDT

Wedbush estimates two franchises will account for 15 per cent of packaged sales

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...



Wedbush Securities analyst Michael Pachter estimates that Modern Warfare 3 and Battlefield 3 will generate more than $1.4 billion by the end of the year.

Speaking to Forbes, Pachter claimed that EA and Activision's rival franchises will account for 15 per cent of all revenue in the fourth quarter.

Modern Warfare 3 will be responsible for the majority of that amount, selling 16 million units worldwide versus Battlefield's 8 million. That trend will continue in 2012, when Pachter expects Modern Warfare to sell an additional 8 million units versus Battlefield's 2 million.

"I'd guess that around half of the console copies of Battlefield 3 will be bought by people who also buy Modern Warfare 3, so around 2 to 3 million will buy both," Pachter added. "I don't see much cannibalisation of the titles."

The competition between Battlefield 3 and Modern Warfare 3 led to public recriminations between EA and Activision, with the latter accusing the former of "mud-slinging tactics."

Battlefield 3 launches in the US tomorrow, with the European launch to follow on Friday. Modern Warfare 3 will be released worldwide on November 8.

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Graham Simpson Tea boy, Collins Stewart

219 7 0.0
No way will EA sell 8 millions units in the holiday quarter. That's delusional.

Posted:4 years ago

It seems like only yesterday that ET cassettes were being buried in a landfill. Look at us now.

Posted:4 years ago

I'm thinking Battlefield 3 will sell similarly to Black Ops' launch, and reach 8mil by the end of the holiday season. I'm with Pachman on this. Though I think 16 million copies of MW3 is a bit of a stretch...

Posted:4 years ago


Kiran Earwaker Games Journalist

1 0 0.0
Given that both have very similar branding and are launching within a fortnight of each other, I would've thought that 'cannibalisation' was an inevitability. Also not convinced that 2.5 is half of 10.

Posted:4 years ago


Andrew Goodchild Studying development, Train2Game

1,292 456 0.4
@kiran. He said half the console copies, whereas the 10 million he was guessing included PC.

My personal guess is they will both sell very well. It's not as specific as his guess, but more likely to be accurate and not make me look like a tit.

Posted:4 years ago


Graham Simpson Tea boy, Collins Stewart

219 7 0.0
Last year everyone on this site was saying Black Ops would not sell as much as MW2 (except for me).. Well guess what... MW3 is going to sell more than Black Ops and some. You heard it here first.

Posted:4 years ago


Graham Simpson Tea boy, Collins Stewart

219 7 0.0
Incidently Pachter was a nay sayer and didn't expect Black Ops to sell as well as MW2 so you might want to consider that when you read his estimates for MW3.

Posted:4 years ago


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