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Bioware: Mobile "right up there" with console

Wed 05 Oct 2011 8:37am GMT / 4:37am EDT / 1:37am PDT
MobileDevelopment

Bioware co-founders exploring mobile extensions of all existing franchises

EA BioWare

BioWare develops high quality console, PC and online role-playing games, focused on rich stories, unforgettable...

bioware.com

Bioware expects mobile platforms to as important as consoles to its product strategy in future.

Speaking to IndustryGamers, Bioware founder Dr. Ray Muzyka admitted that Bioware was following EA's cross-platform push by looking into mobile extensions for all of its franchises.

In a previous interview, co founder Dr. Greg Zeschuk called the studio's Mass Effect: Galaxy mobile tie-in "a mistake," but he believes that the market has matured greatly since then.

"Mobile's going to be one of the dominant platforms going forward," he said. "It's going to be right up there with anything else - it already is in a sense."

In terms of dollar share, maybe not yet, but we're just starting down the hill on free-to-play on mobile devices. That's a big thing right now. So yeah, we take mobile pretty seriously."

This follows comments made by Zeschuk and Muzyka during a recent interview with GamesIndustry.biz, where they attributed Bioware's success to its ability to adapt to changing market conditions.

"Right now you will die if you're not adaptable," Zeschuk said. "The opportunities are greater than ever. Even when there's flux, that's when opportunity occurs, and if you're one of those people that grab that opportunity then that's a great place to be."

"The thing about all the different business models on new platforms is they're not a threat if you approach them in terms of a unified experience for consumers. We look at it as an IP universe," Muzyka added.

To read the full interview, click here.

3 Comments

Guzmán Díaz

11 0 0.0
"The thing about all the different business models on new platforms is they're not a threat if you approach them in terms of a unified experience for consumers. We look at it as an IP universe,"

I hope this is true and it doesn't become "Square-Enix"-like (in the sense of forgetting about main entries in the series and just focusing on endless amounts of spin-offs).

Posted:2 years ago

#1

Yiannis Koumoutzelis
Founder & Creative Director

360 203 0.6
That is how it really is, and i do not understand why this whole mobile and tablet is our enemy mentality has come into it! I see more the fans arguing about it though than developers. It ia a new and very exciting platform!

I absolutely love to play and make games on these platforms, as much as the traditional ones! It is simply one more oportunity to tell a story, create new business, involve more talent, support and proliferate your philosophy, and share the fun!

Posted:2 years ago

#2

Adam Campbell
Associate Producer

1,148 928 0.8
I personally think it's pure madness to ignore mobile - this goes for studios big and small as there are huge potential rewards for either..

Posted:2 years ago

#3

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