High Street retailer GAME is to sell digital PlayStation 3 titles in-store, beginning with first-party releases like God of War Collection, MAG and Killzone Steel Rain Map Pack.
Initially limited to first-party titles, the roll-out begins in 42 GAME and Gamestation stores today, with all 620 shops expected to be selling Sony's digital content by September.
"This is a significant step forward in our digital strategy. For the first time, gamers will be able to browse a wide range of digital titles for the PlayStation Network in our stores, alongside a variety of other digital and physical products," said Ian Shepherd, GAME CEO.
"The partnership reflects the close and long standing relationship between GAME and SCEE across Europe as both companies move rapidly to innovate and bring new products and services to customers."
Last month GAME began selling digital PC and browser content in store.