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Capcom Japan prepared to take "major new IP risks"

Thu 10 Mar 2011 7:45am GMT / 2:45am EST / 11:45pm PST
Publishing

But publisher also careful not to "oversaturate" market with core franchises

Capcom Japan will be taking some "major new IP risks" in the near future, according to the company's US vice president Christian Svensson.

Svensson spoke to GamesIndustry.biz for a frank interview at last week's GDC in San Francisco, where he responded openly to questions about the rotation of Capcom's extensive IP catalogue and the possibility of any new franchises emerging in the face of so much winnowing from other publishers.

"Well, to clarify a bit," said Svensson, when questioned about Capcom not creating any new products for the forseeable future. "When I say no more new IP, I mean no new IP in the West. I think you will see us actually taking some major new IP risks."

North American operations are still very much focused on existing properties, and Svensson said not to expect too many surprises from those regions soon.

"I think we're a ways away from that" the VP responded to the question of new US IP. "The remit at the moment is still to leverage existing classic Capcom brands - I think you see that in bigger ways than perhaps you've seen from us before. New IP for the near term? No go."

However, Svensson did also hint that there would be some respite in store for at least some of Capcom's heavy hitters, pointing out that brand fatigue was very much a possibility in the face of over-exposure.

"We have loads of things which we're still noodling which we haven't touched in years and years and years. We really still think there's value in trying some stuff with them. Obviously we're heavily reliant right now on a narrower range of core brands. We're looking at ways to not over-saturate the market with them.

"I think that care has to be taken to avoid brand fatigue. Not to name names, I think some people are better or worse at that. We have some concerns internally about, 'are we doing too much of something?'

"You may see some other stuff, which we we've been quite prolific with, take a little rest for a while whilst we update some stuff that hasn't been looked at for a while."

Read the full interview, including Svensson's predictions for social gaming and the new handheld generation, on the front page.

12 Comments

James Prendergast Research Chemist

735 432 0.6
Where's the Street Fighter/Dead Rising Crossover?

The tournament is set up on a mountain with tonnes of spectators and press around (Frank has to be there, right?) when the zombies take over you have to fight your way off the mountain and discover who (surely M Bison?) released the plague and why.

;)

Posted:3 years ago

#1

gi biz ;,pgc.eu

341 51 0.1
Exciting news! :)

Posted:3 years ago

#2

Private Industry

1,176 182 0.2
I hope for proper japanese games not that westernized stuff

Posted:3 years ago

#3
Says the peoples that shut down Clover

Posted:3 years ago

#4

Kingman Cheng Illustrator and Animator

954 182 0.2
Good to hear but I hope they can walk the walk with this.

Posted:3 years ago

#5

Victor Perez CEO, Games GI

64 0 0.0
Capcom.. Risk... in the same phrase... something is really changing in the videogame business.... ;)

Posted:3 years ago

#6
I believe Capcom is very very happy in business right now. They arent taking too much risks right now, but they made some of the bests fighting games ever in sequence (SSF4 and MVC3). Now they have money enough to take some risks and create something new. Its the success recipe, and they are doing it very well indeed.

Posted:3 years ago

#7

Terence Gage Freelance writer

1,288 120 0.1
I thought Capcom were fantastic in the PS2/GC era, but I've not liked their output so much this gen - in my opinion they have been trying too hard to westernise their output, and in the process lost a lot of what made their previous output so enjoyable.

However, I'm all for a company learning from its 'mistakes', and hopefully if Capcom are working on some new games they'll recapture some of that intense action and Japanese-ness that characterised much of their output of old. And while we're at it, a PS360 instalment of Okami would be lovely (yeah, right...) and why not bring back Onimusha and remake Resident Evil Outbreak in the series' classic style for consoles more suitable to handle its online elements?

Posted:3 years ago

#8

Haven Tso Web-based Game Reviewer

255 8 0.0
Capcom does make a lot more interesting game than others. In 2010 I enjoyed Tatsunoko Vs Capcom, Monster Hunter Tri and Sengoku Basara. I am still playing Resident Evil 5 but the has Terence pointed out, the PS2 / Cube era was great with new IPs like Okami or the reboot or Resident Evil into Resident Evil 4. Even the remake of the first Resident Evil was great (I finished it 4 times!) and same for Resident Evil 0. The thing is if Capcom seriously reimagine themselves they can come up with good stuff. What about a reimagining of Resident Evil 2 and 3? They already have the character and models from the Chronicle series, so they can build new games on top of that. Omnimusha 4 was pretty good with the two player elements. I do look forward to Okami Den on DS too.

As compared to Square Enix, Capcom seems to be more innovative and willing to take more risks. I hope they continue to do well. But one thing is very important - Capcom should make more games with authentic Capcom flavour, not something trying to please just the western audience and losing the colours of its own roots.

Posted:3 years ago

#9

Private Industry

1,176 182 0.2
Unless you are a fighting game fan there isn`t really a huge selection that would make Capcom so much better than others. Monster Hunter is great and Okami Den will be nice as well, but at the same time you get stuff like a disappointing and flawed Dead Rising 2 or Lost Planet 2. And don`t even get me started on what have become of the Resident Evil franchise that has been turned from a Survival Horror game with good puzzles and Zombies into an Action game. Given how they butchered Resident Evil I`m not sure I really want to see a new Onimusha if they take the same route with that franchise as they did with RE.

Frankly in my opinion Sega did a better job this gen with Valkyria Chronicles, Yakuza, Bayonetta and Vanquish and for once in the last 20 years they even managed to do a Sonic game that isn`t horrible bad with Sonic Episode 1 compared to Capcom "wersternize westernize" Co. Ltd.

Posted:3 years ago

#10

Blessing Tsanga Studying Games technology, University of Portsmouth

4 0 0.0
In general this doesn't change anything for me and us students/future indie developers because the root cause of the stagnation has not been removed. Its the idiotic pursuit for graphics and expensive dev kits... thats crippling creativity.

I sincerely hope, I mean really hope, that the next generation will be cheaper. Prices simple need to come down!

Posted:3 years ago

#11

Private Industry

1,176 182 0.2
Well regarding Capcom I have read something interesting today [link url=http://www.eurogamer.net/articles/2011-03-09-capcom-reveals-creative-in-house-hazing
]http://www.eurogamer.net/articles/2011-0...[/link]

I don`t think a pursuit for better graphics and in the end better technology in general is idiotic. All that stuff doesn`t only give you better graphics but better and more realistic animations, AI, physics and in general the possibility to create bigger games. Assassins Creed would have been less fun on last gen with less fluid animations and only small levels with a limited few distance. While I think GTA San Andreas was more fun than GTA 4 it would have been nice if it would be a next gen game with all the flaws that came with the hardware limitation eliminated.

Indie developers have the PC, mobile phones or XNA and to some extend the PS Minis that are either free or cheaper compared to full console games where they can fulfill their desires of being creative. There are enough areas where creativity is rewarded with a low price of entry. Dev kits aren`t cheap but starting as a indie developer and directly going for the full console game isn`t a good idea and otherwise the expensive dev kits are not required. There are now a lot more ways and possibilities for indie devs to make a name for themselves compared to like 10 years ago.

I can`t see how the next generation would not go for upgraded graphics after all without the upgrade what`s the reason to sell people a new system? And I`m sure you always want your games that you play to look and play better. I don`t know if it would get cheaper it certainly isn`t going to have such price explosions as from last gen to current gen when they switched from SD to HD.

Edited 1 times. Last edit by Private on 10th March 2011 11:24pm

Posted:3 years ago

#12

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